The latest article on ‘Business 2 Community’ is titled “How to Focus Your SEO”. Michael Arnold says, “In online business, one’s search engine optimization (SEO) can suffer from a lack of focus. When this happens, it becomes less effective at attracting clients, costing your business time and money. Luckily, there are ways to make sure an online business’ SEO remains focused. And while these SEO techniques often require some work, they will help you be more proficient in the future. Cornerstones One of the cornerstones of focused SEO content is long tail keywords that... [...]
Archive for the 'SEO Tips' Category
The latest ‘Econsultancy’ blog post is titled “19 technical SEO considerations you should look at today”. Kumail Hemani says, “You already know things are changing in SEO, old tactics that worked perfectly in the past before don’t work now and more of the same old blah blah blah… Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website? If you want to rank your website on ‘one word’ and ‘two word’ (highly competitive) keywords,... [...]
The latest article on ‘MarketingProfs’ is titled “Five SEO Steps to Take Before Redesigning Your Site”. Aleh Barysevich says, “Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones. Modern look: You don’t want you site to look outdated, so from time to time you brush it up in line with the latest trends. More trust in the brand: If site owners continuously invest into making their sites better, users tend to associate trust their brands more. Growing needs: Your business evolves. You might be changing the focus of your activities,... [...]
The latest MOZ blog post is titled “Mobile Site Audit Checklist”. Kristina Kledzik says, “Now that it’s 2014, the question isn’t “should I build a mobile site?” It’s “how do I build a good mobile site?” Mobile sites are, at their core, just sites; but redesigning your site for very small screens and linking your mobile site to your desktop site gives you a lot more to think about. I’ve put together a checklist of a) aspects of mobile sites that are often broken yet overlooked, and b) optimization options that many people miss. Where you need... [...]
The latest article on HubSpot blog is titled “How to Unleash Technical SEO as Your Website’s Secret Weapon”. Helen Overland says, “As marketers, we understand search engine optimization (SEO) as a highly important technique used to increase website traffic and help enter leads into the sales funnel. Great. Everyone should get on board, right? Not so fast. SEO can be a very lucrative endeavor, helping to generate leads and ultimately increase the bottom line. But why jump blindly into the melee? Marketers generally have a cursory understanding of SEO – it helps websites... [...]
The latest article on HubSpot blog is titled “What Is SEO? [FAQs]”. Rachel Sprung says, “SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade.The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why the basic question of “What is SEO?” is actually a really important question to continue to ask, and answer“. What Is SEO? [FAQs] HubSpot [...]
The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]
The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition VerticalResponse Blog [...]
The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]