Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Jacques van der Wilt. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out... [...]
Archive for the 'SEO Tips' Category
This is a reminder for the CMI webinar to be held on December 14, 2023. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET. The CMI team says, “In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology... [...]
There are so many SEO Chrome extensions available with various features. Marketers often find themselves spending more time finding a great fit than getting actionable analytics. MOZ contributor Tharindu Gunawardana has published an article featuring steps to build your own SEO Chrome extension with ChatGPT. He says, “The task is to create a Chrome extension, not necessarily inventing a groundbreaking SEO tool. If you’re short on ideas, consider drawing inspiration from existing extensions. For instance, I examined Google SERP’s image thumbnails in my second extension project,... [...]
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren Baker says, “Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using... [...]
This is a reminder for the SEJ webinar to be held on December 13, 2023. From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll... [...]
On-page SEO, also known as on-site SEO, is the process of optimizing a website’s pages to improve search engine rankings and gain organic traffic. On-page SEO focuses on optimizing parts of a website that are within control. MOZ has published the latest episode of the Whiteboard Friday video ‘On-page Video SEO’ featuring Crystal Carter. The MOZ team says, “Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.” MOZ [...]
A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns. AWeber has published ‘Landing page SEO best practices: A step-by-step guide’. Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Putting SEO to the test’. The SERP’s Up team says, “Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website’s SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when... [...]
Multilingual SEO is the practice of optimizing a website’s content in multiple languages to improve its ranking in local language searches. This can help a website rank for desired keywords in all languages. Wix SEO Hub contributor has published an in-depth article on using implicit search intent for multilingual SEO. Veruska Anconitano says, “Understanding implicit search intent is crucial in SEO (and, arguably, for overall digital marketing as well). But, it becomes even more critical in international SEO because it is closely linked to knowledge of the market and its unique... [...]
Ecommerce search engine optimization (SEO) is the process of optimizing an online store to increase its visibility and sales. Semrush has published ‘Ecommerce SEO: A Simple Guide for Beginners’. Tushar Pol says, “Let’s see the exact tips you need to succeed with ecommerce SEO. 7 Tips for Successful Ecommerce SEO 1. Perform Keyword Research The first step of any ecommerce SEO campaign is to perform keyword research. Keyword research is the process of finding which words or phrases (keywords) people use to search for your products online. You need to use the same keywords to optimize... [...]