Search Engine Journal has published a new video answering the question ‘What Should You Do If Your Search Rankings Won’t Go Higher?’. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk about finding opportunities sure to increase SERP performance. If you’re worried about your search rankings or wondering why you’re not ranking better on Google, Adam shared a step-by-step process you can follow to find opportunities to improve your existing content including: Local... [...]

This is a reminder for the Search Engine Journal webinar to be held on April 5, 2023.  Search Engine Journal is hosting a webinar ‘5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy’ on Wednesday, April 5, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll learn how to: Identify your seasonal trends and how to plan for them. Report on and optimize your share of voice. Maximize SERP feature opportunities, most notably... [...]

Domain Authority is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Digital Marketing Depot is hosting a webinar ‘Domain Authority is Dead: Focus on SEO Content That Ranks’ on Tuesday, April 11, 2023, at 1.00 pm EDT. The DMD team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the... [...]

MOZ has published a new Whiteboard Friday video ‘Identifying and Filling Your SEO Skill Gaps’ featuring Helen Pollitt. The MOZ team says, “In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.” MOZ  [...]

Mobile SEO is the process of optimizing the mobile version of a website to drive organic traffic from search engines. Ahrefs contributor Jamie Grant has published an article featuring 10 tips to make your website mobile-friendly. He says, “Here are my top 10 tips to ensure you effectively optimize for mobile. Tip 1. Use responsive design When it comes to picking your approach to serving content to different devices, you have a few options to choose from. Responsive design (recommended) With responsive design, you serve the same HTML file regardless of the device. CSS then alters the rendering... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Top 5 SERP Features to Boost Your SEO’ featuring Bethany Weatherhead. The Rank Ranger team says, “How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? That’s what we’re discussing today with a lady who has over six years of experience in SEO and provides training to many companies across the UK, including guest lecturing at Warwick University. She is the owner and SEO consultant at Ruddy Duck Digital. A warm welcome... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 29, 2023.  Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. You’ll Learn: How machine learning can increase ecommerce sales and profit... [...]

Search Engine Journal is hosting a webinar ‘2023 Forecast: SEO & Content Trends You Need to Know’ on Wednesday, April 19, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and discover the SEO trends that help you stay ahead of the competition in 2023. You’ll learn: The major focus areas and anticipated obstacles by expert marketers for this year. Ways to incorporate AI in your SEO workflows. How to expand your search strategies beyond Google.” 2023 Forecast: SEO & Content Trends You Need to Know Search Engine Journal  [...]

Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’ explaining how to create location pages for SEO. The CMI team says, “The most pressing question local businesses ask is, “How can I get more leads to find me?” If you’re not discoverable, you can’t grow. What’s the answer? Location pages! Target the regions you serve to better rank on Google and convert more website visitors. But location pages won’t work unless you do them right. So how exactly do you do them “right”? Download this free ebook to learn: What are location... [...]

Search Engine Land has published a new guide titled ‘Your SEO guide to the ChatGPT API’ explaining how the new AI technology can help you improve SEO. Tom Demers says, “To leverage the ChatGPT API, you need to be able to access the API in the first place. ChatGPT’s parent company OpenAI has extensive documentation for using the API. If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by... [...]