Search Engine Journal has published a new e-book ‘SEO Trends 2023, According To 24 Experts’. Shannon Phelps, “We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. Download SEO Trends 2023 now and discover the retrospective and forward-thinking insights you need to help prepare for 2023. You’ll learn how to recalibrate your SEO strategy for maximum results by identifying the key trends that will affect the search landscape next year. Some of the SEO trends covered... [...]

This is a reminder for a Search Engine Journal webinar to be held on December 14, 2022.  Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET. The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts. We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold. Key Takeaways: What a crazy... [...]

In his latet video ‘The Easiest SEO Strategy I’ve Ever Used’, Neeil Patel reveals an easy to follow SEO strategy. He says, “The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.” Neil Patel’s Blog  [...]

MOZ SEO expert Dr. Peter J. Meyers has published an article featuring 2022 YouTube and video SERP result changes. He says, “When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count). (1) Video... [...]

SEO acronyms are important! In the world of SEO, there are plenty of acronyms. So many, in fact, that it can be difficult in the beginning to keep track of the many acronyms you might come across. The iloveseo.com team has published ‘A Guide to SEO Acronyms and Terms’. Brian Harnish says, “Feel free to print it out and use it at your leisure (if you use a printer for this, anyway). Or, just bookmark it for yourself to use as a reference later. ALT: Alternative Text Attribute The alt attribute is one of the most important attributes you can add to your webpages. It allows you... [...]

Quality links are one of the most crucial ranking factors for a website. Online businesses rely solely on traffic to their websites in order to generate sales and links help them get more web traffic. Ahrefs contributor Tim Soulo has published ‘Link Building for SEO: The Beginner’s Guide’ explaining the importance of link building for SEO. He says, “According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links. Google and other search engines... [...]

Chris Green has published ‘A Quick Tech SEO Audit Template’ to help marketers perform SEO audit of their websites. He says, “If you want to work in Tech SEO a tech audit is really key. Auditing websites can be done in many different ways and often is a daunting task. There are many different templates/approaches out there, but this post outlines what underpins my methodology. This has been stripped back/simplified a little to make it easier to work with, but this follows the following process. Crawl Your Website Analyse the Results Prioritise the Fixes Push to Implement... [...]

SEO is a challenging process. You need to stay in tune with ongoing search engine algorithm changes to receive quality search traffic. Watch Neil Patel’s latest video ‘The Easiest SEO Strategy I’ve Ever Used’ to learn about a useful SEO strategy he uses. He says, “The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Gap Analysis’ featuring Lidia Infante. The MOZ team says, “Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors. In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.” MOZ  [...]

An SEO campaign is a coordinated attempt to improve a website’s position in search engines. iloveseo.com contributor Brian Harnish has published an article on how to launch successful SEO campaigns. He says, “When it comes to managing your online marketing efforts, there are many different types of campaigns to consider. Some are short term, while others could span months or even years. There are paid campaigns, organic campaigns, and everything in between. You might have a few campaigns running simultaneously, or maybe you’re just starting out. Regardless of what type of campaign you... [...]