This is a reminder for the DMD webinar on February 27, 2025. As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. Digital Marketing Depot is hosting a webinar ‘Balancing Personalization and Privacy’ on Thursday, February 27, 2025, at 1.00 pm EDT. The DMI team says, “This webinar will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data. We’ll explore... [...]

Local SEO Schema helps businesses enhance their search visibility by providing structured data that improves how search engines understand location-based information. Implementing LocalBusiness schema markup can boost local rankings, increase click-through rates, and display rich snippets like business hours, reviews, and addresses in search results. Search Engine Journal has published ‘Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results’. Chelsea Alves says, “This guide will equip you with actionable knowledge to use structured data markup to boost... [...]

This is a reminder for the MarketingProfs webinar on February 27, 2025. MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST. The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it’s easy to make costly CTV ad mistakes. Get the insights and tools you need... [...]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinder’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]

TikTok SEO involves optimizing videos with relevant keywords, hashtags, and engaging content to improve visibility in search results. By leveraging trends, captions, and user behavior, creators can enhance discoverability and reach a wider audience. The latest ‘HubSpot Marketing’ video is titled ‘TikTok SEO Tutorial – Optimize your Business Page’. The HubSpot team says, “Want to get discovered on TikTok? This step-by-step guide reveals 10 proven SEO tactics to help your business content rank higher and reach the right audience. Perfect for business owners,... [...]

Leveraging behavioral data for search helps refine algorithms by analyzing user interactions, preferences, and engagement patterns. This enables more personalized search results, improving relevance and user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’  featuring Giulia Panozzo. The MOZ team says, “Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to... [...]

This is a reminder for the MarketingProfs webinar on February 25, 2025. MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you need to know to focus your energy among the bombardment of changes and updates? Join SEO expert Janet Driscoll Miller for 3 SEO Insights and Tips for 2025. In this free webinar, you’ll learn: AI Overviews: How to prepare for their increased... [...]

Digital advertising in 2025 is driven by AI-powered personalization, privacy-focused strategies, and immersive formats like AR and interactive ads. Brands prioritize data-driven insights and omnichannel approaches to maximize engagement and conversions. The latest ‘Exposure Ninja’ video is titled ‘How Digital Advertising Works in 2025’. It covers the following: How to analyse your market’s ads How to analyse your market’s ads How to create ad creative using AI tools Why data collection is only going to increase in importance How to maximise your ROI... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.” Content Marketing... [...]

MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST. The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it’s easy to make costly CTV ad mistakes. Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy. In... [...]