Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]

HubSpot has published a new video ‘Leveraging Your Data for Growth’ from its Inbound 2024 event. The HubSpot team says, “Join us for a moderated fireside chat with Karen Ng, HubSpot SVP of product and GM of Operations Hub, and Jared Williams, SVP of engineering at HubSpot, as they discuss what’s new in Operations Hub this year, the importance of operations software for scaling businesses, and their vision for the future of data management in HubSpot.” It covers: Keynote Highlights and Exciting Announcements Making Data Useful: Insights from HubSpot Leaders Understanding... [...]

SEO-driven content architecture ensures a website is structured for optimal search visibility and user experience. By organizing content with strategic internal linking, keyword optimization, and clear navigation, it enhances rankings and engagement. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO-Driven Content Architecture’  featuring Adriana Stain. The MOZ team says, “Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating... [...]

Search Engine Land contributor Amanda King has published an article featuring seven tips for SEO newbies. She says, “This article covers several ways to build that foundational knowledge of search engine optimization. 1. Start with the business Whether you’re in-house or at an agency, resist the urge to jump straight into “solution mode” when beginning an SEO project. Instead of immediately focusing on meta tags, keywords, backlinks, or URL structure, start by understanding the business itself. Here are some key questions to consider as you browse the website: What product or service... [...]

Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’. Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience. Optimizing your website is like translating your content into the language of search engines and machines. Enable Higher Visibility In Search By implementing structured data markup, you unlock... [...]

Content Marketing Institute has published a new video ‘The Key to Remarkable Content? Predictable Processes’. The CMI team says, “Move fast and break things has long been the mantra of marketing disruptors. But unless you pause to set reliable standards and processes first, you won’t have a way to gauge the business value of your innovations. Developing an invisible, adaptable system might feel tedious, but Robert Rose asserts that it’s the key to producing measurable excellence, time and time again. For more details, read this week’s Rose-Colored Glasses article. So what... [...]

Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before. Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’. The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of... [...]

Tracking marketing metrics in 2025 is crucial for data-driven decision-making, optimizing campaigns, and maximizing ROI. With AI-driven insights and evolving consumer behavior, real-time analytics ensure competitive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Making marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso.... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive. Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’. The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]