The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]

Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.”  [...]

MOZ is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on November 20-21, 2024, at 1.00 pm ET. The MOZ team says, “The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer the question, “Who are our competitors?” but competitive research goes well beyond knowing who else is in the game. It’s about understanding why competitors rank where they do, how they rank where they do, and uncovering the areas where you... [...]

A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje. The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’. The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]

SEO tools provide valuable insights into keyword performance, site health, and competitor analysis, making it easier to optimize content and technical elements for search engines. By automating data analysis, they save time and enable more strategic, data-driven SEO decisions. Semrush contributor Rachel Handley has published an article featuring 29 best free SEO tools for 2024. She says, “We’ve picked the 29 best free SEO tools. All tools have been tried and tested by our team in 2024 No credit card details are required Every tool does something different 1. Keyword Magic Tool Semrush’s Keyword... [...]

Only 12 hours remain to claim DFY Suite 6.0 for done-for-you global rankings. The DFY Suite 6.0 grand-opening special is coming to an end at MIDNIGHT tonight. That means that you have about 12 hours left (depending on when you read this) to secure the powerful, done-for-you social syndication platform that delivers “page 1” rankings to you, in the words of the creators, “on a silver platter.” At midnight: ➤ the price is jumping back up to $97 ➤ the double-credits weekend bonus is expiring ➤ the coupon code “finalcall” is expiring ➤ Plus, all the other exclusive... [...]

Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’ featuring Tasmin Lofthouse. The MOZ team says, “In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience,... [...]