Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search Intent Chapter 8 Combat Decreasing CTRs Bonus Chapter Quick SEO Tips for 2021. The Backlinko team says, ” This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in... [...]

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about SEO in 2021. He says, “It’s important to know that search intent and demand are fluid – and much more so than I previously thought. Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental... [...]

SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and presented to users and search engines. It’s your website’s framework. A good website structure makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about. Think about... [...]

For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034, adopted in November 1987, defined subdomains this way: “A domain is a subdomain of another domain if it is contained within that domain.” Seems simple enough. And yet generations of Internet pontification have disagreed on whether “www.[whatever]”... [...]

Your search engine optimization (SEO) performance depends on the kind of content you publish. Sometimes you can also utilize your old content to attract the search engine bots. Neil Patel has published a new video ‘How to Grow Your SEO Traffic by Updating Your Old Content’ to help you improve your traffic using old content. He says, “You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how... [...]

Search Engine Watch has published a new guide ‘Top 5 SEO Mistakes’ highlighting the five most common SEO mistakes. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools”. Top 5 SEO Mistakes Search... [...]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET. The SEJ team says, “Looking to build the right set of SEO resources for your company? Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack. In this presentation, you will learn: How to identify what you really need from your SEO team. The 5-7 core skillsets needed to execute... [...]

MOZ has published a latest episode of Whiteboard Friday video ‘3 Creative Ways to Give Your Content Efforts a Boost’ featuring Rand Fishkin. The MOZ team says, “We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts”. 3 Creative Ways to Give Your Content Efforts a Boost MOZ  [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Setting SMART SEO Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues his SEO Planning Week discussion with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to create SEO SMART goals. Together they discuss how to set specific, measurable, achievable, relevant and time-bound goals. The complexity of SEO goals require detailed steps to ensure they’re executed successfully – SMART goal methods are great tools to execute... [...]

SEMrush contributor Connor Lahey has published a comprehensive guide on ‘How to Define Your Target Audience for SEO’. He says, “It’s easy to think about SEO as being a keyword-driven marketing channel, but the reality is that if you really want to drive growth, you need to know who your target audience is and how to put your business in front of them on the SERPs. If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts. And without conversions, your business isn’t... [...]