We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites. The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content. Smarty says, “You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. 1. Text Optimizer: Include related keywords... [...]

Search engine optimization is one of the most essential elements to grow your business and we need to keep our content in tune with the changing algorithms of Google and Bing. The MOZ team has published the Whiteboard Friday video featuring Britney Muller on ‘On-Page SEO for 2019’. The MOZ team says, “Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller... [...]

With changing search algorithms we need to keep our SEO strategies updated. In the recent past, the local SEO has started playing a pivotal role in helping businesses get more customers.  Econsultancy columnist Nikki Gilliland has highlighted three trends that may impact the local SEO in 2019.  Talking about the live inventory feeds, Gilliland says, “Local information and directions can certainly be effective for converting search queries into actual sales, but perhaps only to a certain extent. The odds are likely to be much higher if real-time information is included on top, particularly... [...]

Search Engine Optimization plays a pivotal role in establishing yourself as a bran and lets you reach out to maximum number of customers. In the time of constantly changing search engine algorithms you need to have a strategy that leads you to top spots in the search results. Business 2 Community contributor Sam Saidman has shared ten marketing tips to strengthen your SEO performance in 2019. Talking about creating authority content, Saidman says, “Choose a topic that your customers care about and write an in-depth analysis on the topic drawn from your research and expertise. About 2,000... [...]

Search engine optimization enables you to reach out manifold people with the help of search engines and turn them into prospective customers. The MOZ team has published the Whiteboard Friday video featuring Kameron Jenkins on ‘The SEO Elevator Pitch’. who shares some useful tips on how you can establish yourself as an SEO specialist. The MOZ team says, “What is it you do again? It’s a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don’t... [...]

The new year is just a few days away and its high time we prepare to get more business in it through different channels. Search engines stand as one of the strongest sources to drive more sales so we need to keep in tune with them. The Forbes contributor John Hall has shared five SEO trends that can help the marketers to get more done in 2019. Talking about the future of voice, Hall says, “Increased voice capabilities from devices like Google Home and Amazon Echo allow users to engage with content in new ways. Smart homes are getting smarter, and many smartphone users now rely on their phones... [...]

HubSpot has published a free guide titled ’22 SEO Myths You Should Leave Behind in 2019′. This guide would be useful to brands in building an effective SEO strategy for 2019. More about the guide: To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the Chrome security warnings rolled out to non-HTTPS sites in July and the core “Medic Update” in August. As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly,... [...]

Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor Imran Tariq has shared six tips to help marketers stand out on Google during the holiday season. Tariq says, “I asked several digital marketing experts for their tips on holiday advertising on Google, combined their responses with some lessons from personal experience, and excerpts from thought... [...]

MOZ columnist Will Critchlow has published a video of an interview with John Mueller at SearchLove London. In this video Muller has shared some useful tips on domain authority. Critchlow  says, “When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the... [...]

User generated content works as an asset for the brands. Not necessarily it should come in the forms of articles, even the comments submitted by people also work well when it comes to getting the SEO benefits. Small Business Trends contributor Shane Barker has shared three SEO benefits of the user generated content. Barker says, “UGC can help you get a lot of exposure and engagement. It can also help you build strong relationships with your followers. For brands, UGC is a source of unique and fresh content to enhance their search engine rankings. It also increases the credibility of your... [...]