Gianluca Fiorelli says, “2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months. It is important to note that, contrary to more classic Google timelines, I prefer to see all Google-related events in the same place. I believe it’s the only way we can escape from a too-narrow vision of where Google... [...]

MOZ team says, “This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!”. Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic MOZ  [...]

Eric Enge says, “When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. In other words, either way, you’ve got work to do. In today’s post, I’m going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the maximum ROI. Map your marketplace The first thing to... [...]

Stephan Spencer says, “I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are these rock-star SEOs their own clients, you ask? It could be a range of things — they could be affiliates, “infoproduct” sellers or lead generators who are leveraging SEO expertise. Or a combination of the above. One thing is certain: they use their SEO knowledge and... [...]

Dudley Carr says, “Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing. Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple Maps distribution, reputation monitoring and management, and more to the mix. Well, we have one more announcement to squeeze in before the year ends, and it’s a big deal! Yelp data management for everyone! We’re... [...]

Syl DeLeon says, “Have you ever… Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation of said site because it’s horrendous and lacks the basic links visitors need to find their way around, only to learn that the nav is held together by a complex overlapping template... [...]

Dr. Peter J. Meyers says, “In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top Stories”, a card-style set of featured stories. Here’s an example from a search for “John Glenn”. Even John Glenn’s death somehow can’t escape becoming a Trump story, but that’s a topic for another time. What do we know about the shift to “Top Stories”, and... [...]

MOZ team says, “After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today’s Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy”. The 10 Types of Content That Work Best for SEO MOZ  [...]

Chelsea Scholz says, “Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider delivering content they can watch anytime they want (just like their Netflix experience). We’re talking on-demand video”. How Marketing Like Netflix Will Save Your Lead-Gen Strategy MOZ  [...]

Andrew Lovasz says, “Google has made yet another algorithm change with its Penguin 4.0 update. While it’s one of the thousands of changes it conducts each year, this one outweighs any of the other, more minor updates. Businesses can leverage Penguin 4.0 in their favor, however, as long as they understand the subtleties the new update entails. Google Penguin’s wobbly path In April 2012, Google cracked down on websites benefitting from links from contrived or “unnatural” outside websites. In perhaps the first ever move by a business to leverage the intelligence of the “crowd,”... [...]