Dominic Woodman says, “What do you do when Excel fails? Maybe you have more than a millions row of data. Perhaps you’ve tried to filter a large dataset with a VLOOKUP and Excel has decided to lay down and die. Excel is a fantastic tool, but that doesn’t mean it’s what we should use for everything. What should you use? The traditional answer is SQL, but setting up a SQL server if you haven’t done it and you’re not technical is a challenge. The free interfaces for working with it are typically very visually busy and not intuitive for those looking to get started quickly. Enter... [...]

Rustam Singh says, “In a world run by clickbaits, advertorials, paid news, sponsored content and referrals, it’s hard to understand who or what is behind making something go viral. All computers and digital servers’ record are mere clicks, not the implementation of those clicks or where those clicks lead to actual profitability by a business, or who is really clicking them. Of course, now servers have gotten much more advanced and several preventative ways to stop fake clicks to register, but in this constant cat and mouse game between fake publicity and reaching our genuinely towards... [...]

Winston Burton says, “With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy. Here is how to do it. Attribution Attribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there... [...]

Laura Lippay says, “In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using technology here so you and I can help solve that issue with the proper coding on and around images and non-text elements. Some examples of images and non-text elements are: – Images, including graphs and... [...]

Samuel Edwards says, “Search Engine Optimization (SEO) isn’t something that should be taken lightly. When properly executed, SEO can push your business in the right direction and provide opportunities that wouldn’t have existed otherwise. However, as the industry becomes even more competitive, with both large agencies and small boutique firms popping up every single day, it’s becoming increasingly challenging to differentiate the quality SEOs from the pretenders. If you don’t know exactly what you’re looking for, then you’ll find it difficult to choose the best SEO agency for... [...]

Logan Ray says, “Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore? Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations. This client, a manufacturer of home goods, is particularly sensitive about the... [...]

MOZ team says, “Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time”. SEO for Bloggers: How to Nail the Optimization... [...]

Laura Lippay says, “Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT). When we strip down both industries to where a machine is reading a web page, there are a few overlaps. That’s what we’re looking at in this series. If you’re optimizing for search engines, you’re also affecting how people using screen readers... [...]

Chris Liversidge says, “It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick (my employer) tells me that many agencies today are failing to deliver return for their clients. And, in some cases, they report fantastic ROI figures despite presiding over declining organic traffic! If you oversee SEO and want to get a true picture... [...]

Rachel Goodman Moore says, “Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you”. Supercharge Your Online Marketing Skills: New Training and Workshops from Moz Academy! MOZ  [...]