Tony Adword says, “It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, citations, search relevancy, usage data, content and links. In the past, SEO was just about Keywords, Links, Crawl... [...]

Ben Davis says, “What does 2016 have in store for SEO? The experts have already summed up 2015, let’s see what the crystal balls reveals for the year ahead. Moving towards the ‘no-search’ future Andrew Girdwood, media innovations director at DigitasLBi Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person... [...]

Ruth Burr Reedy says, “There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorporate brand strategy into your digital strategy (and vice versa), and wanted... [...]

John-Henry Scherck says, “Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital... [...]

Jennita says, “It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing! Almost immediately, we began receiving questions from folks who were only interested in Followerwonk“. You Can Now Get Followerwonk (On Its Own!)... [...]

Jayson Demers says, “In the world of search engine optimization, there are clear best practices that apply to everyone, and dozens of variables that individual businesses can (and should) set. As an example, all SEO practitioners should be using some form of content marketing as a foundation for their strategy. But not everyone needs to be on Pinterest, and not everyone needs to conduct outreach for link-building. Generally, the more you invest in an SEO campaign, the better results you’re going to get. Along with a greater volume of high-quality content, links, shares and proper... [...]

Will Critchlow says, “At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants”. SEO Split-Testing: How to A/B Test Changes for Google MOZ Blog  [...]

MOZ team says, “Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general“. Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? MOZ Blog  [...]

Brian Hughes says, “Real Estate Mogul and Billionaire, Donald Trump says, “the image of success is important, but even more important is the ability to focus on solutions instead of on problems. That way, you’ll never be thinking like a loser, and you probably won’t look like one either.” In the competitive world of residential real estate sales, a brilliant SEO and social media strategy are critical to securing leads. Nine out of ten buyers use the Internet to search for homes, according to the Digital House Hunt, a 2014 report on real estate consumer trends from the National... [...]

Eric Enge says, “The past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a10x brand. This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce content ten times better than anything else showing up in search. In this post, I’m... [...]