Jerod Morris says, “At this point, it’s common knowledge. But it’s so essential to your online success that it bears repeating one more time. You need a seriously fast website. And you know why: The likelihood of losing a visitor due to impatience or frustration increases with each extra millisecond of load time, and fewer happier visitors means fewer leads and fewer sales. The math is simple. The stakes are high. And this week only, we’re removing the biggest pain point of switching hosting providers: we’re giving you a free migration“. Dramatically Improve Your Site’s Speed,... [...]

Samuel Scott says, “We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the court jester. Marketing must have a sound strategy behind it to be successful. To help the Moz community maximize the return on investment of their content, I want to share a strategy I used in my prior position as a senior director at a global agency, and continue to use as a digital marketing and communications consultant”. How... [...]

Gina Broom says, “Whether you’ve decided you’d like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to give you a boost. I’ve spent a while now trying to find faster ways to do it without sacrificing quality. One particular Bill Gates quote always stuck with me, even before I got into the business world. He said, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” At first I thought, surely a”. The Productivity-Optimized 5-Step Blog Writing Process Mark... [...]

Rand Fishkin says, “When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy”. A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday MOZ Blog  [...]

Michael Cottam says, “This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described and shown. However, it does their retailers no good when they are trying to rank for searches for those products and they’ve got the exact same content as every other retailer. If the content in the feed is thin, then... [...]

Pratik Dholakiya says, “You can’t count on Google. No matter how great you are as an SEO, counting on Google to send you traffic is risky business. Also, feeling entitled to free traffic from a search engine monopoly is a bad business model. I’ve always been a proponent of the idea that the best SEO strategy is the one that doesn’t count on Google. Such strategies aren’t only more profitable; they are also the most likely to last. Unfortunately, it’s very easy to get SEO myopia. That’s why I’ve put together seven traffic strategies that don’t rely on Google at all. While... [...]

Jeremy Gottlieb says, “Everyone’s been in the position where there’s a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let’s face it, either it’s been a while since you last did it or it’s your first time doing it) can take a ton of time. There are literally millions of things you could be reading about it; actually 15.4 million if we want to be precise”. How... [...]

Travis Bliffen says, “Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge and the types of link building we are going to talk about below are going to be great for authority and traffic. Here are 20 ways to earn credible inbound links to your website. 1. Present at Conferences – In most industries there are conferences and seminars where you can present. Generally that conference will have a website of its own or be hosted on a related site.... [...]

Syed Irfan Ajmal says, “Are you getting a sinking feeling that you are getting nowhere after jumping on the content marketing bandwagon? Or do your blogging efforts sound like you singing in the shower: you feel like a rock star but no one is there to applaud your singing prowess? Top 4 Reasons Your Content Writing Has Been a Failure You didn’t research prior to writing. You gave little or no attention to SEO, or worse, you did the kind of spammy SEO that has caused so many sites get bitten by one of the Google Zoo creatures – Panda, Penguin, Hummingbird, Zebra. The last one does... [...]

Isla McKetta says, “”Picture it.” If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I’m talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control... [...]