SEO testing involves evaluating pages for inclusion in SEO testing groups, measuring more than rankings, and repeating tests to ensure accurate results. Digital Marketing Depot has published ‘8 New Winning SEO Tests’. The DMD team says, “In this free PDF, you’ll learn about eight SEO A/B tests that have produced positive results. These tests are based on real data from our customers and include a variety of test types from title tags to markups and on-page content placement. For each test, you’ll learn about: The specific change that was made The results of the test What... [...]
Archive for the 'SEO Tips' Category
Search engine marketing is a creative task. We need to focus on all kinds of content to achieve higher rankings. MOZ contributor Ann Smarty has published an article on how one should research, monitor, and optimize for questions. She says, “Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and/or social media... [...]
This is a reminder for the SEJ webinar to be held on November 29, 2023. Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Together, they’ll explain the ways you can leverage the changes in search and be prepared for its evolution next year. You’ll hear: The biggest changes... [...]
MOZ has published the latest episode of the Whiteboard Friday ‘Whiteboard Friday Recap 2023: AI Edition’. The MOZ team says, “The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how does this impact the search industry? Is AI going to take our jobs? Will AI change the roles of digital marketers... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Unsolved SEO Mysteries’. The WIX SEO Hub team says, “What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex... [...]
Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]
Surfer has published a new guide called ‘SEO Wrapped by Surfer:Lessons learned in 2023!’. The Surfer team says, “We’ve highlighted the biggest, most important SEO updates in each month this year and broken them down into… ❓ What happened ❓ What we learned ❓ What to do with that information We did all the work and research so you don’t have to!” SEO Wrapped by Surfer:Lessons learned in 2023! Surfer [...]
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Why You Should Switch To An Always-On SEO Auditing Strategy’ featuring Patrick Reinhart. Loren Baker says, “Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help... [...]
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll also reveal our top predictions for the key SEO trends, challenges, and... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘5 Soft Skills SEOs Should Build’ featuring Noah Learner. The MOZ team says, “Howdy, Moz fans. Noah Learner, director of Sterling Sky here to talk with you all about five soft skills that I really think every SEO should build. Here’s why. These skills are the skills that are necessary to take your career to any level that you want, really. And these are the things that I really focused on as I was trying to build my own career. And when I looked back, what I found was that these are the ones that contributed... [...]