Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform... [...]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

This is a reminder for the SEJ webinar to be held on October 16, 2024. Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET. The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead. Join us as we dive deep into the evolution reshaping Google’s search rankings in 2024 and beyond. We’ll show you actionable insights to help you navigate the disruption and emerge with a winning... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]

SEO tools are essential for analyzing website performance, identifying keyword opportunities, and optimizing content. They help streamline SEO strategies, improve search rankings, and enhance overall digital marketing efforts. Search Engine Journal has published an article featuring 16 essential paid SEO tools that are worth the money. The SEJ team says, “SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are... [...]

Improving SEO performance involves optimizing keywords, enhancing page speed, and creating high-quality, relevant content. Regularly updating and refining SEO strategies can help maintain visibility and drive more organic traffic. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The video covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

SEO content is crucial for improving a website’s visibility on search engines, driving organic traffic. Well-optimized content enhances user experience and boosts rankings, increasing online reach and engagement. MOZ has published the latest Whiteboard Friday video ‘SEO Content Has a Packaging Problem’ featuring Bernard Huang. The MOZ team says, “In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.” MOZ  [...]

Brands rely on SEO best practices, endless checklists of issues to fix, and have access to more data and insights than ever before. Yet, many still fail to gain stakeholder buy-in and unlock the growth their competitors are achieving. Search Engine Journal is hosting a webinar ‘How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO’ on Wednesday, October 30, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we break down five key tactics, and the one overarching strategy behind it, to help you unlock your growth. With their 15 years of experience working... [...]

Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Building Ideal Customer Profiles for Social Media Success’. The Convince & Convert team says, “A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to... [...]

Search Engine Journal has shared a pro-tech SEO checklist for agencies. The SEJ team says, “Leveling up your team’s technical SEO chops can help you establish a stronger value proposition, ensuring your clients gain that extra initial edge and choose to continue growing with your agency. With this in mind, here’s a concise checklist covering the most important nuances of advanced technical SEO that can lead your clients to breakthrough performance in the SERPs. 1. Advanced Indexing And Crawl Control Optimizing search engine crawl and indexation is foundational for effective technical... [...]