You search engine rankings depend on how widespread your keywords and content are. You can reach out to the search engine index in manifold ways by using appropriate SEO plugins. The Cognitive SEO contributor Andreea Sauciuc has shared a list of 30 useful SEO plugins for various content publishing platforms which can improve your SEO efforts. Sauciuc says, “Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we’re going to focus on are the plug-ins that... [...]

The MOZ team has published a new Whiteboard Friday video featuring Sam Marsden on ‘Visualizing Speed Metrics to Improve SEO, UX, & Revenue’. Watch this video to learn some useful tricks for improving your search engine optimization, user experience and revenue. The MOZ team says, “We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders.... [...]

Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them. The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET. The MarketingProfs team says, “Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact. In this free webinar, we’ll explore the role personalization... [...]

Effective communication with your customers is the key to growing your business and improve sales. Knowing your customers and their requirements can help you take right marketing decisions. The Digital Marketing Depot is hosting a webinar on ‘Identity Resolution: Secrets to Success’ on Thursday, May 9, 2019 at 1.00 pm EDT. The DMD team says, “Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers... [...]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about: The love/hate relationship between radio and podcasts What comes next for the podcasting market Tips and tricks to pinpointing whether podcasting makes sense for your business”. To... [...]

The Search Engine Journal contributor Jason Hennessey has shared an article highlighting six ways to help marketers improve their SEO results with email marketing. Hennessey says, “Interestingly enough, email is one of the most tried and true weapons in your digital marketing arsenal that can help you carry out number 1 and number 3, which then helps you appeal to number 2. Further, email is one of the most controlled platforms you have. You can actively segment your subscribers by interest, behavior, source, and more. Let’s get specific and talk about the six ways you can use email marketing... [...]