Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO, The SEJ team says, “Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake.... [...]

This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of... [...]

Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends data’. The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when... [...]

Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.”  [...]

SEO reporting is essential for tracking the effectiveness of your optimization efforts and making informed decisions. It provides insights into keyword performance, traffic trends, and ROI, enabling continuous improvement and strategic adjustments. Ahrefs contributor Chris Haines has published an article featuring eight free SEO reporting tools. He says, “In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. 1. Google Search Console Price: Free Google Search Console, often called GSC, is one of the most widely used... [...]

This is a reminder for the SEJ webinar to be held on July 31, 2024. High authority links are crucial as they enhance a website’s credibility and improve search engine rankings, driving more organic traffic. They also signal trust and reliability to both users and search engines, strengthening overall online presence. Search Engine Journal is hosting a webinar ‘Hacks To Earn 1000+ High Authority Links From US Media With Digital PR’ on Wednesday, July 31, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore case study examples of data campaigns that... [...]

Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content. Google Search Central has published a new video ‘How to use internal linking for SEO’. The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made... [...]

New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their... [...]

Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic. The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’. The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul? Wix’s Mordy Oberstein and Crystal Carter are... [...]

This is a reminder for the SEJ webinar to be held on July 24, 2024. In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Search Engine Journal is hosting a webinar ‘Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance’ on Wednesday, July 24, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to... [...]