Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable... [...]

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Eric Enge says, “There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there... [...]

Rachel Goodman Moore says, “When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resources and time. If, instead, you chose to purchase a product from another organization... [...]

Stephan Spencer says, “Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle. Well, look no further. You are in luck, because you won’t need years of SEO training for... [...]

Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? Unfortunately, great content isn’t always enough. In most cases, you need links from authoritative sites pointing to your content. But how can you build these initial links... [...]

Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features“. NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro MOZ  [...]

Brian Gardner says, “On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant. She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator”. A Beginner’s Guide to SEO that Works Copyblogger  [...]

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for the opportunity to create a connection with their target audience — without these connections, there can be no traffic, leads, brand exposure or sales. But how can we use SEO to create these connections? Furthermore, how can we use it to... [...]