Christopher Ratcliff says, “Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch. Last year I wrote a complete guide to setting up and running your own WordPress site along with an SEO for WordPress best practice guide. That latter SEO guide has become somewhat out of date now, so this is a revised and updated... [...]

Baer says, “A sunny day, unblemished by a single cloud in the sky. A masterful painting with not one stroke out of place. An hour of watching Jimmy Fallon without phones ringing, the door buzzing, or insipid ads playing in a loop. These are what I imagine perfection to be in my head. Most website owners I know tend to add their websites to that list. I would beg to disagree. Admittedly, you don’t need to hire a designer or even a developer anymore to build a half-decent website. Tools such as Weebly (great for launching themed blogs in an instant), Spaces (the latest for online stores with... [...]

Trevor Klein says, “We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members. Here’s a quick recap of the previous round-ups in case you missed them: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost... [...]

Jayson Demers says, “Building inbound links is a major headache for most search marketers, due to a painful combination of factors. Having a great inbound link profile is necessary to get any kind of search-engine-optimization visibility, but at the same time, building bad links can earn you a penalty and set you back weeks or months. Thanks to Google’s Penguin algorithm updates, the link building process has become somewhat simplified but also more difficult to tread, especially if you’re new to the world of SEO. If you’re concerned about your strategy or you’re just looking to... [...]

Derek S. says, “Security is one of the top priorities on consumers’ minds today and as they continue to move more of their lives into the digital world, companies must leverage technology that enables them to keep their consumers’ data safe. Distil Networks, a provider of bot detection and mitigation technology, has announced their findings from performing basic bot tests on various sites in conjunction with the Online Trust Alliance’s (OTA) Annual Online Trust Audit“. Bad Bots are Coming for You Website Magazine  [...]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword“. A Quick SEO Guide to Great Content Website Magazine  [...]

Lindsay Kolowich says, “Google’s made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don’t work anymore and there are tons of new ranking factors we need to consider. What’s a marketer to do? To help you started with a solid SEO strategy in 2015, Kuno Creative created the flowchart below. Use it as a quick guide to see what else you should be doing to rank better in search results“. Which SEO... [...]

Miriam Ellis says, “Google’s Snack Packs (a.k.a Local Stacks) haven’t gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we’ll dive into why. Let’s take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google’s Carousel. The vivid, image-oriented, horizontal display... [...]

Roy Hinkis says, “The sitelinks search box (schema.org/SearchAction) is one of the most popular markups out there. According to SimilarTech, there are now more than 650,000 sites that have implemented this markup, making it one of the most popular of all schema markup types. That said, we don’t really know the reason why Google sometimes shows the search box for branded queries for sites that have implemented the markup, and sometimes doesn’t. While we don’t know what Google’s criteria are behind the search box algorithm, we have the data to definitely see that there’s... [...]

MOZ team  says, “Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today“. Why We Can’t Do Keyword Research Like It’s 2010 MOZ Blog  [...]