MOZ team says, “One of the most consistent refrains from the Moz community as we’ve released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I’m pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool. Some of you may remember limited U.K. functionality as part of GetListed.org, but as a very small company we couldn’t keep up with the maintenance required to present reliable results. It’s taken us longer... [...]

David Moth says, “Mark Wright won series 10 of The Apprentice by pitching Lord Sugar his plans for building a new digital marketing agency. After the show, he quickly attracted criticism from the digital community for a perceived lack of knowledge and some rather bold claims about revolutionising SEO. There were also a few glaring errors in the process of setting up the company. But what does Mark make of all the controversy and how are things going over at Climb Online? Here is a verbatim write up of our Q&A, with some of the questions kindly provided by our Twitter followers”. Apprentice... [...]

Rainmaker team says, “Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all. The good news? There are more free stock photos available now than ever before! But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble”. Images: How to Find and Choose High-Impact Photos ‘Copyblogger’... [...]

Rand Fishkin says, “Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on for nearly a year, is finally going live. In this post, you can learn more about how we’re calculating spam score, what it means, and how you can potentially use it in your SEO work“. Spam Score: Moz’s New Metric to Measure Penalization Risk MOZ Blog  [...]

Dan Shure says, “For B2B or ecommerce, people often discover your brand with commercial queries like “dining room lamps” or an informational search like “how to fix a dishwasher”. Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential“. Music SEO – 7 Lessons in Brand Optimization for 2015 MOZ Blog  [...]

MOZ team says, “There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job“. What Does an SEO Do In Their Day-to-Day Work MOZ Blog  [...]

Ronell Smith says, ““We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.” It’s impossible to work in marketing without hearing grievances like this one over and over. When things go wrong on a website, people often point fingers at technical or on-page SEO. Given the importance of organic search and the role SEO plays in that... [...]

Eugene Dediu says, “Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content. But many people fail to get on the first page of search engine results pages (SERPs) because they believe it’s just about content, rather than also doing keyword research, creating a semantic kernel, making the website mobile friendly, or even putting the right alt text for images, and so on. The following list is an SEO checklist of actions that you need to take to optimize your website for search engines. Step 1: Use Google Webmaster... [...]

Gina Broom says, “What exactly is happening in the SEO world right now? Well, there’s something about snippets and tables. And what I mean when I say “Bringin’ Structured Snippets to the Table,” is that of late Google has been taking information from tables and bringing it into the limelight of search results in the form of these “structured snippets.” Whether you’re a seasoned SEO pro, or a total newbie, I’m going to break it down and then fill you in on a best practice tip for encouraging Google to pull”. SEO News Explained: Bringin’... [...]

Casey Meraz says, “Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here. In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today“. 11 Ways for Local Businesses... [...]