Website migration involves significant changes to a website’s structure, design, or domain, which can impact SEO if not managed carefully. Proper planning, redirects, and monitoring are essential to preserve rankings and maintain organic traffic during the transition. Search Engine Journal contributor Dan Taylor has published an article on how long should an SEO migration take. He says, “When we ran this study in 2023, we looked at 171 migrations and found that it took 229 days (on average) for third-party tools to reflect organic traffic for the new domain to return to the same pre-migration... [...]

With Google’s continuous updates and expansions of their generative AI SERP features, you might be wondering how this impacts your business and how to adapt your SEO strategy to thrive in this evolving landscape. Search Engine Journal is hosting a webinar ‘AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO’ on Wednesday, January 15, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest... [...]

Wikipedia significantly influences SEO by providing authoritative backlinks and driving traffic through high-ranking, credible content. Its visibility on search engines makes it a valuable tool for enhancing online reputation and discoverability. Search Engine Journal contributor Matt G. Southern has published an article on Wikipedia and SEO. She says, “We will also explore how to add insights from Wikipedia into your SEO strategy without breaking its terms of use. Wikipedia Guidelines & SEO Wikipedia has strict rules about what content it allows. These rules include being notable,... [...]

Keyword-first content focuses on optimizing for specific search terms to drive visibility, while topic-first content prioritizes broader subject relevance to engage audiences deeply. Combining both strategies can enhance SEO performance and user satisfaction. Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re... [...]

Ahrefs has published a new video ‘The Digital Marketing Industry’s Biggest Myths Exposed’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

In 2025 and beyond, SEO remains essential for improving online visibility and driving organic traffic to websites. As search engines evolve, staying ahead with optimized strategies will be key to maintaining a competitive edge and reaching target audiences effectively. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 strategic SEO insights and tactical advice for 2025 and beyond. He says, “According to Sun Tzu, an ancient Chinese military strategist, “Tactics without strategy is the noise before defeat.” And far too many SEOs have spent too little time... [...]

Amazon SEO focuses on optimizing product listings with relevant keywords, compelling descriptions, and high-quality images to improve discoverability. By aligning with Amazon’s A9 algorithm, sellers can boost rankings and drive sales effectively. Search Engine Land has published ‘Amazon SEO: A comprehensive guide’. Robyn Johnson says, “Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together... [...]

A marketing calendar is essential for strategic planning, ensuring consistent content delivery and alignment with key campaigns. It enhances efficiency, keeps teams organized, and maximizes the impact of marketing efforts. Search Engine Journal contributor Shelley Walsh has published an article featuring the free marketing calendar 2025 with a template to plan your content. She says, “Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche. The full marketing... [...]

Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs  [...]

Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs  [...]