Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What, and How of Blogger Outreach for Your Clients MOZ Blog  [...]

Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”. But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content MOZ Blog  [...]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing”. Local Event... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.) What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability. So how can we talk about those best-practices differently, particularly when we’re explaining... [...]

Peterd says, “In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com”.   Measuring... [...]

Peter Bray says, “What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I’ve found some interesting gems. Of course, it’s worth noting that aggregate”. Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) MOZ Blog  [...]

Marie Haynes says, “There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area. What is negative SEO? Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted”. Negative SEO: Should You Be Worried? If... [...]

Jessica Smith says, “Over the years, Search Engine Optimization has been continuously evolving. Years of building bulks of links are over and it has changed to building relationships and creating quality content that can help gain organic or natural links. With this evolution in SEO, social media also emerged as its counterpart. More than ever, more companies focused on creating social media campaigns that will promote their websites to users online“. How Social Media Contributes To SEO Success Business2Community.com  [...]

Travis Bliffen says, “If you have ever wondered how people get exposure for their videos on YouTube and other platforms using SEO, this is the article for you. If you think video SEO isn’t needed, read on. WHY YOU SHOULD CARE ABOUT VIDEO SEO Last week we talked about Mobile SEO and how to optimize for it. One key fact in that article was “people spend more time watching videos from a mobile device than from a desktop browser”. Couple that with the fact that 2013 was said to be the first year that people would spend more time viewing online media than television and it becomes pretty... [...]

Phil Nottingham says, “Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?”. Video SEO in a Post-Rich Snippet World MOZ Blog  [...]