Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.” [...]
Archive for the 'SEO Tips' Category
Business SEO tools are essential for optimizing website performance, tracking analytics, and improving search engine rankings. They help companies stay competitive by identifying opportunities, analyzing trends, and enhancing online visibility to attract and retain customers. Ahrefs contributor Despina Gavoyannis has published an article featuring seven free and beginner-friendly small business SEO tools. She says, “SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry. These small business... [...]
SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies. HubSpot contributor Erica Santiago has published an article featuring five SEO tips from HubSpot’s Senior Director of Global Growth. She says, “If you‘re unsure how to change your approach to keep up with the ride of SEO marketing, I’ve got you covered with five tips from Aja Frost on navigating the future of... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing... [...]
Directional Reporting in Google Analytics 4 (GA4) refers to the ability to track and analyze the flow of user interactions across different touchpoints in the customer journey. By using event-based data, GA4 allows businesses to gain insights into how users move from one action to another, providing a clearer understanding of user behavior and enabling more precise attribution of conversions and engagement. This approach enhances decision-making by focusing on specific user paths rather than just page views or sessions. MOZ has published the latest Whiteboard Friday video ‘Essential... [...]
Metadata plays a crucial role in SEO by providing search engines with concise information about a webpage’s content. Elements like title tags, meta descriptions, and keywords help improve visibility, click-through rates, and ranking by making content more relevant and engaging to users and algorithms alike. Search Engine Journal contributor Helen Pollitt has published an article answering the question ‘How Does The Metadata On Photos Help Increase Rankings?’. She says, “In SEO, we talk about page titles, page descriptions, and other information in the <head> of the... [...]
SEO is essential for improving website visibility, attracting organic traffic, and reaching the right audience. By optimizing content and structure, businesses can achieve higher search engine rankings, boosting credibility and long-term growth. The latest The SERP’s Up SEO podcast episode is titled ‘Who to hire for your SEO team (and beyond) & when’. The Wix team says, “When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter... [...]
SEO is essential for increasing website visibility, driving organic traffic, and reaching target audiences effectively. It helps businesses rank higher in search engine results, building credibility and boosting long-term growth. Search Engine Journal has published an article featuring six steps to maximize your SEO efforts. The SEJ team says, “Let’s explore how hosting affects your bottom line, identify common problems, and discuss what features you should look for to maximize your return on investment. 1. Start By Auditing Your Website’s Hosting Provider The wrong hosting provider can... [...]
A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]
Brand search volume refers to the number of times a brand’s name or related terms are searched on search engines. It reflects a brand’s popularity, awareness, and overall demand in the market. Search Engine Journal founder Loren Baker has published a case study ‘Drive Over 150K A Month In Brand Search Volume’. He says, “Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume... [...]