Search Engine Journal has published a new e-book titled ‘SEO 101: Get Your SEO Guide for Beginners’ Danny Goodwin says, “Together with our partners, Podium, Rock Content, and Supermetrics, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now. Today. Read Search Engine Journal’s SEO 101 guide and learn: The basics of search engine optimization. What is SEO now, why it’s important, how people search and what they search for, how long it takes to see results, and how to become... [...]

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

MOZ has published a new Whiteboard Friday video ‘SEO Is Not an On/Off Switch’ featuring Dr. Peter J. Meyers. The MOZ team says, “When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide... [...]

Your content plays an important role in improving your SEO performance. You can utilize the same content in different ways. MOZ contributor Liam Barnes has shared some useful tips on improving your SEO performance with existing content. Barnes says, “Once you write out your content, how do you ensure that people read it? Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. Let’s break down how to get the most out of your content. 1. Grab attention with your... [...]

Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web. SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO. Lahey says, “Semantic search drives an enhanced level of understanding behind the meaning of search queries (let’s not forget that 15% of searches have never been made before), returning results that are both more relevant but also personalized. In short, the main thing to understand that semantic... [...]

MOZ has published the new Whiteboard Friday video ‘Accessible Machine Learning for SEOs’ featuring Britney Muller. The MOZ team says, “Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go through a few steps to get you started. To see more on machine learning from Britney and our other MozCon 2020 speakers,... [...]

Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such myths below and share the four factors that matter. 9 SEO Myths Domain age. One of the most popular myths is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However,... [...]

MOZ has published a new Whiteboard Friday video ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’ featuring Heather Physioc. The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations. In this helpful... [...]

The ‘People Also Ask’ boxes have grown in popularity as they provide relevant information to the searchers. According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box. Joshua Hardwick of Ahrefs, has shared a guide on how to rank in ‘People Also Ask’ boxes. He says, “In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO. But first, the basics… What is the ‘People Also Ask’ (PAA) box? Is it worth trying to rank in PAA boxes? How to rank in PAA boxes Other ways to use... [...]