Quick Sprout’s Lars Lofgren has published a list of best SEO courses and guides on the Internet. Read his article to discover the one that fits into your SEO learning requirements. Lofgren says, “By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking. What is SEO? The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a... [...]
Archive for the 'SEO Tips' Category
Quality content, targeted keywords, meta title, meta description, backlinks and social media are the ingredients of a strong SEO strategy. To make sure that your site makes it to the Google search result pages, you need to keep your strategies in congruence with the algorithms. Exposure Ninja’s Tim Cameron has published a YouTube video showing how to write page titles and meta descriptions for search engine optimization. Cameron says, “People often ask me what the first thing I optimise on a website is, and 99% of the time it’s the page titles and meta descriptions. These... [...]
The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]
Marketing automation can transform the way you do business. It helps in several ways. For example, it reduces staff requirements, increases revenue, improves customer targeting, increases customer life-span and cross-selling etc. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’ on Tuesday, September 17, 2019 at 1.00 pm EDT. Attend this webinar and learn: New marketing automation trends and tool features How marketing automation can enhance sales and marketing alignment Tips for using marketing automation... [...]
With rising platforms and increasing number of users the social platforms are becoming more and more lucrative for the brands. You need right social media marketing management skills to take your marketing to the next level. Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired us . What makes a great social media manager? Falcon [...]
Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’ on Thursday, September 5, 2019 at 1.00 pm EDT. Attend this webinar and learn: Techniques to leverage long-tail reviews into search best practices. Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local... [...]
The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails by designing... [...]
Search engine optimization has become a business from a process. Every business needs the SEO service to spread its network on the Internet. Rank Ranget team has published a new episode of ‘In Search’ podcast featuring Aleyda Solis. The podcast is titled ‘A behind the scenes look at SEO consultancy’. Listen to the podcast and learn: Why SEO consultants should specialize How to build a healthy working relationship with SEO clients How to bring true value to your clients. A behind the scenes look at SEO consultancy Rank Ranger [...]
Your site’s landing page plays an important role in getting new customers. The average landing page conversion rate is 2.35% and top 25% sites on the Internet are converting at 5.31% and above. Where does your site stand in these rankings? If you wish to improve the conversion rate of your landing page, watch this YouTube video from Neil Patel. Talking about the video, Patel says, “I can look at a landing page right away and know that it’s not going to convert. On the flip side, I can also look at a landing page and know if it’s going to convert exceptionally well. Today... [...]
Search optimization is at the core of your business growth. Whether yours is a local business or a globally widespread one, you need to depend on the search engines for getting constant flow of new customers. To help you create strong SEO strategies that can help thrive your business, State of Digital contributor Helen Pollitt has shared some useful tips. Pollitt says, “In modern SEO we must look beyond only optimising content, earning relevant backlinks and ensuring our sites are crawlable. Before we dive into our SEO campaign we should consider some of the other elements which may not... [...]