The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach... [...]
Archive for the 'SEO Tips' Category
The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]
The Social Media Today team is hosting a webinar on ‘5 Keys to Unlocking Facebook ROI’ on Tuesday, June 25, 2019 at 2.00 pm ET. This webinar will be conducted by Monica Ho, Chief Marketing Officer,SOCi and Jay Ojea, Director, Solutions Consulting, SOCi. The Social Media Today team says, “Facebook ads present the biggest untapped opportunity in digital marketing. To stay ahead of the competition, today’s brands are moving away from traditional advertising and towards affordable, efficient Facebook ads. Join Social Media Today, along with SOCi Chief Marketing Officer, Monica Ho,... [...]
The Google Webmasters team has published a new YouTube video on ‘Googlebot: SEO Mythbusting’. Watch this video to learn about Googlebot and how it works. The Google Webmasters team says, “In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) discuss the many intricacies of Googlebot such as: What is – and what is not – Googlebot (crawling, indexing, ranking) Does Googlebot behave like a web browser? How often does Googlebot crawl, how much does it crawl, and how much... [...]
The MarketingProfs is hosting a webinar on ‘Four Steps to Streamline Marketing Workflow’ featuring Brent Bird and Mayer Becker on Thursday, May 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “One of marketing’s biggest challenges can simply be finding an optimal workflow that takes into account the many variables and resources at play—especially when you’re undoubtedly being asked to do more, faster. That’s why operationalizing workflows is critical if you want to maximize your efficiency and be able to scale your resources effectively. Join us to learn how... [...]
The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET. The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. He’ll provide five game-changing facts that show the direct impact of multi-touch attribution on the bottom line, as well as discuss: How you can unlock 25% in marketing opportunity costs How to connect the dots between your marketing and... [...]
Digital Marketing Depot is hosting a webinar on ‘Google’s Smart Bidding – it’s even more about the data’ on Thursday, June 13, 2019 at 1.00 pm EDT. The DMD team says, “Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology. Andreas will explore how a more advanced approach to data access and KPI measurement is needed for retailers and brands to differentiate and win. He’ll show the role that incrementality testing plays in getting the most out of e-commerce sales. And he’ll... [...]
The Rank Ranger team has published a new podcast episode titled ‘The Power of Full Stack Writer for Your SEO & Marketing’. Listen to this podcast to learn some useful tactics to improve your SEO performance. The Rank Ranger team says, “We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk about the ever-versatile full stack content writer. The advantages of having a content generalist over a content specialist How to find balance when writing any and all forms of content How content marketers can compensate for a lack of topical knowledge Plus,... [...]
The Search Engine Journal team has published a new podcast episode ‘How to Approach Content Creation for SEO’ featuring Viola Eva, Founder and SEO Strategist at Flow SEO. Listen to this podcast and learn a three-step framework for creating a sustainable content strategy for search engine optimization. Brent Csutoras says, “In this episode of Search Engine Nerds, I had the opportunity to interview Viola Eva, Founder and SEO Strategist at Flow SEO, on how to approach content creation from an SEO standpoint today. Eva discussed a three-step framework for creating a sustainable... [...]
The Search Engine Journal team has published an ebook called ‘The Complete Guide to On-Page SEO’. Download this ebook to improve your on page SEO performance. The SEJ team says, “Discover the on-page factors that can make or break your SEO success. Plenty of elements on your own website can help you get the rankings and traffic you want. But are you optimizing them right? Search Engine Journal’s ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages’ visibility on the SERPs. On-page optimization should be constantly prioritized... [...]