Meta tags help you submit your webpage information to the search engines and work well for getting your site indexed for particular search queries. HubSpot’s Caroline Forsey has published a new guide to meta tags & SEO. Forsey says, “Meta tags are undoubtedly useful from an SEO perspective, since they allow search engines to more easily categorize your web page’s content. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags. Let’s dive into some of these, now. 1. Canonical tags If you have a single... [...]

The domain authority is a metric that predicts the possibility of getting your domain ranked in the search engines. The domain authority is measured in the logarithmic scale of 1-100. MOZ team has published a new Whiteboard Friday video featuring Cyrus Shepard on ‘How to Use Domain Authority 2.0 for SEO’. The MOZ team says, “Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again? Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving... [...]

MarketingProfs is hosting a webinar on ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and professional... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

MarketingProfs is hosting a webinar on ‘Email Design Trends That Engage Subscribers’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “Email design continues to be a challenge for marketers, especially given the changing design and technology standards across inboxes and devices. Regardless of whether your audience includes consumers or B2B subscribers, email design is vitally important to ensure your content is accessible, useful, and memorable. Join one of our most recommended speakers, Michael Barber, as he shows you the email design trends that matter most. You’ll... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 11:00 am PT / 2:00 pm ET. The MarketingProfs team says, “Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads Webinars can be your best tool to generate leads and build pipeline. Register... [...]

Link building is an essential part on online business building tasks. It is important to create healthy backlinks to list your business in the search engines. MOZ team has published a video featuring Kameron Jenkins on ‘7 Red Flags to Watch Out For When Auditing Your Link Profile’. The MOZ team says, “From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re... [...]

The SEMRush team is hosting a webinar on ‘Features Snippet Optimisation: The Gateway to Position Zero and Voice Search’ on Thursday, February 28, 2019. The SEMRush team says, “Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. We will have two speakers: Andraž Štalec, founder of InOrbit and our own Fernando Angulo with two presentations”. Features Snippet Optimisation:... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]