Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company. What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter“. How... [...]

Rainmaker team says, “Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites“. Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing ‘Copyblogger’ Blog  [...]

Jodi Harris says, “Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization. We’re here to take the stress out of persona development – and help make them as practically useful as possible. Read on to learn... [...]

Dominic Woodman says, “Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for you)? The classic listings site is Craigslist, but plenty of other sites act like listing sites: Job sites like Monster E-commerce... [...]

Mike Murray says, “Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time to shape SEO strategies and put them into motion with content marketing? Are we using the right third-party SEO tools and resources to support our efforts?”. 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands Content Marketing Institute  [...]

Rand Fishkin says, “Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we can be sure of is that they’re not going away anytime soon, so in today’s Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes“. Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes MOZ Blog  [...]

Ayaz Nanji says, “SEO can be time-consuming. Why? Because if you’re ranking well in searches, your competitors won’t take it lying down; and if you’re not ranking well, you shouldn’t take it lying down… Moreover, SEO is ever-changing, and keeping up takes constant maintenance. So… SEO might seem a Herculean task for local businesses, but it doesn’t have to be. Here are seven little secrets to effective local SEO. 1. Be prepared You need to be ready to put time and effort into your SEO, because it’s an ongoing process. You need to be organized... [...]

Maximilian Tatton-Brown says, “Having previous talked about the important responsibility of influencers and journalists in helping PR evolve, this time I want to focus on a quite different (but quickly growing) group. In a sense, I’d describe them as “every other bloody agency type in the universe.” And it starts with a bubble. The marketing sweet spot We live in an age of marketing convergence. Whether you call yourself brand, content, influencer, communications, PR, digital marketing – it’s easier than ever to see the kind of work we should be doing. Great audience identification... [...]

Dr. Amit Pareek and Eric Holmlund have been working on a product for you to sell in one of the hottest niches in the Internet Marketing arena, one that is ripe for additional training. It’s SEO, a subject that always gets lots of interested visitors & buyers whenever there’s new information. Every Webpage, eCommerce store, Blog, Forum, or other site needs the favor of search engines and webmasters are always on the lookout for new authoritative information on SEO. In their SEO PLR Fire Sale , Holmlund and Pareek are offering you 5 PLR video training courses on specific areas in... [...]

Erica McGillivray says, “Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now  purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn how to wrangle content, get reviews, overcome technical mobile challenges, and so much more from top industry leaders. Moz and Local U are offering a super-special $99 deal for everyone—an unbeatable value for anyone looking to level-up their local SEO skills“. Insights into Local SEO: Buy the LocalUp Advanced Video Bundle MOZ Blog  [...]