Chow says, “When I first started out writing content on the Internet, I didn’t even know that it was a possibility for the average person to make some decent coin that way. When I first started out, I had a really basic mailing list consisting of mostly friends and family and I would manually send out my articles to them. When I did finally get around to having an actual website, it was powered by Geocities and it had one of those strange categorized URL structures where my website was effectively located on a subfolder of a subfolder of a subfolder under the Geocities domain. At the time–this... [...]

David Moth says, “It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what they think will happen in search next year, and now it’s time to reveal what search experts would like to see happen in their industry in 2015. Here’s what they came up with… Penguin integration Nick Fettiplace, SEO director at Jellyfish I’d really like to see Penguin finally become more... [...]

Marie Haynes says, “Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty. In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying... [...]

Kim Stiglitz says, “Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). After all, results that appear on the first page enjoy a whopping 95% of all search traffic. In addition, the very first organic result on the SERP (not... [...]

David Moth says, “We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at soothsaying, so I asked some of our good friends from the SEO world what they think is on the horizon. Read on to find out what they came up with, or to learn more download our SEO Best Practice Guide… Disclosure and payments to bloggers Andrew Girdwood, media innovations director at DigitasLBi I think this will be a hot topic in 2015 but I’m unsure what the trend will be”. SEO... [...]

Hannah Smith says, “Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most ‘out there’ of which was this: in the future, only brands which ‘mean something’ to consumers will survive. In today’s post I’ll be exploring what it takes to become a meaningful brand, and how you might go about building one. SEO is not dead Just so we’re clear, I’m not saying SEO is dead, or that organic search is not an important channel 🙂 These stats speak for themselves”. How You Can... [...]

WM team says, “Checking search engine rankings on a daily basis can drive a marketer crazy and is not an indication of whether a marketing campaign is yielding results or not. This is especially the case nowadays since Google’s algorithm seems to be delaying search engine movement. Nonetheless, if you want to fix a drop in your search engine rankings, here are a few ways to do it. Work on getting more shares on social media. Social media shouldn’t be ignored, even if it doesn’t have a direct effect on your rankings. There is a reason why the top Google results usually stay at the top:... [...]

Rand Fishkin says, “With all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and companies. In today’s Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down“. How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday MOZ Blog  [...]

Billy Hoffman says, “In prior articles, we’ve written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and technologies to improve your site performance and security (tips we highly recommend you follow). But did you know Google also developed and is championing a new web transport protocol called SPDY that addresses many of the inherent performance and security flaws in the web today? In this article I will dive into more detail on how this... [...]

Richard Baxter says, “As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on my MozCon 2014 presentation, I’d like to share the high level approach we take while developing content for our clients, and the lessons we’ve learned from initial research to final delivery. Hopefully there are some takeaways for you to enhance your own approach or... [...]