The latest article on ‘Business 2 Community’ is titled “How to Complete an SEO Competitive Analysis”. Matt Carter says, “Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines? In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your... [...]
Archive for the 'SEO Tips' Category
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Using Helpful Descriptions”. Andy Curry says, “My previous three articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page. And last month, in “Do-it-yourself SEO: Importance of Title Tags,” I continued my explanation of on-page optimization by addressing the importance... [...]
The latest ‘Econsultancy’ blog post is titled “Getting to grips with mobile SEO”. Christopher Ratcliff says, “Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase. Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy. The good news is that exemplary mobile SEO is still an incredibly rare... [...]
The latest article on ‘Website Magazine’ is titled “SEO – Page Ranking Without Links?”. Pete Prestipino says, “Those responsible for SEO know just how important inbound links are, but what happens when content doesn’t acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the site and its content (in relation to the query) without links from other websites to guide them? Google’s Matt Cutts recently provided an answer to this very interesting/intriguing question – although many in the SEO industry... [...]
The latest article on ‘Business 2 Community’ is titled “Google Panda 4.0: How Will It Affect Your Site’s SEO?”. Tamara Weintraub says, “The Internet is abuzz with Google’s latest algorithm update, Panda 4.0, Google’s latest algorithm change has marketers, webmasters, and business owners alike scrambling to understand how it’s impacting their existing websites and SEO efforts. Like many of Google’s previous updates, Panda 4.0 emphasizes high-quality websites and content. But what does that actually mean, and how can small and local businesses make sure their... [...]
The latest ‘Econsultancy’ blog post is titled “How to approach SEO research and planning”. Ben Davis says, “SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition. I’ve plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research. Check out the big guide for more than 400 pages of detailed and actionable insight”. How to approach SEO research and planning ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The importance of ‘boring’ content for SEO”. Rhian Harris says, “We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more ‘boring’ ones? Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked? If you’re from the latter camp, you’ll appreciate the major... [...]
This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join... [...]
The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]
The latest ‘Econsultancy’ blog post is titled “What SEO beginners need to know: a basic skills guide”. Christopher Ratcliff says, “SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years. Search engine optimisation, as well as social media and the ability... [...]