Keyword mapping is a process of assigning keywords to the relevant pages and creating a logical structure of the website based on keyword research. Search Engine Journal has published ‘Keyword Mapping: A Beginner’s Guide’ explaining the importance of mapping out your keywords as an essential part of a successful search engine optimization strategy. Viola Eva says, “There are several benefits to keyword mapping. First is that it organizes your content effectively, which not only aids in Google’s understanding of how relevant this URL is for a search query but also makes it... [...]
Archive for the 'SEO Tips' Category
The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and... [...]
SEO has become the heart of business growth today. An effective SEO strategy helps your business grow beyond borders. Content Marketing Institute contributor Mike Murray has published an article featuring eight useful tips to achieve SEO success in 2023. He says, “As you start the new year, try these eight tips to keep your SEO thriving. 1. Review your SEO KPIs Rankings and organic search traffic data are relative. Consider adding critical metrics like leads, sales, and PDF downloads as key performance indicators. Even if a few pages aren’t at the very top of search engine results pages... [...]
Digital Marketing Institute has published a video recording of its webinar ‘How Data Science Can Boost SEO Strategy in 2023’ featuring Neil Patel & Chris Penn. Watch the video to learn: What does data-driven actually mean Optimizing the user experience and what to watch out for in UX in 2023 Understanding your target audience through behavior analytics Looking at data for dwell time, types of purchase, site traffic patterns Content and how to develop your keyword strategy and link building. How Data Science Can Boost SEO Strategy in 2023 Digital Marketing Institute [...]
URL redirection, also called URL forwarding, is a technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Search Engine Journal has published ‘URL Redirects for SEO: A Technical Guide’ featuring a comprehensive overview of redirects and the proper application for HTTP redirects and 3XX Series Of Status Codes. Vahan Petrosyan says, “There are three main types of redirects: Meta Refresh redirects are set at the page level but are generally not recommended... [...]
Search Engine Journal has published ‘State Of SEO: In-House Report’ featuring SEO strategies to boost your business performance. The SEJ team says, “Our latest State of SEO report has all the first-party data you need to inform your 2023 strategy. We gathered information from SEO pros, just like you, on topics ranging from salaries and budgets to new business strategies and success metrics. Download your copy and get the insights you need to set your team up for success next year. Key Takeaways: Competition is high for experienced in-house SEOs, who earn high salaries. In-house... [...]
Search Engine Journal founder Loren Baker has published a list of the best free and paid SEO courses available online. He says, “If you’re just getting started in SEO, you’re a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest tricks, we’ve got just the thing. Below, we’ve compiled a list of the best online SEO courses available, so you can find exactly what you’re looking for. Free SEO Courses SEO Certification Course (HubSpot) A marketing and sales software developer, HubSpot always thinks of marketers’ needs. And that... [...]
A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO. He says, “Let’s take a look at some best practices and tips on how to create good URL slugs. Be Descriptive As we’ve already mentioned, the primary role of URL slugs is to make URLs more user-friendly. Therefore, they should describe the content of a page. Good URL slug: /best-air-purifier Bad URL slug: /2575 Using the target keyword is a great way to achieve this.... [...]
Semrush has published a new video featuring SEO prediction from Brian Dean for the year 2023. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush [...]
MOZ contributor Morgan McMurray has published an article covering the top 25 Moz blog posts of 2022. She says, “We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide,... [...]