As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. Digital Marketing Depot is hosting a webinar ‘Balancing Personalization and Privacy’ on Thursday, February 27, 2025, at 1.00 pm EDT. The DMI team says, “This webinar will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data. We’ll explore practical tips to stay ahead of privacy regulations, strategies... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Enhance your Public Alerts to surface on Google Search’. The GSC team says, “This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover... [...]

Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Wednesday, February 5, 2025, at 1.00 pm EST. The CMI team says, “As search engines become increasingly AI-driven, your content strategy needs to evolve. Join Conductor’s SEO expert, Zack Kadish, to discover how topic clusters and pillar pages can supercharge your content performance and future-proof your digital presence. Learn why these content structures are critical in the age of AI and how they align with the latest search engine algorithms.... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Monitoring Organic Google Search Traffic in Looker Studio’. The GSC team says, “Join Googlers Cherry Prommawin and Daniel Waisberg as they discuss monitoring Google organic search traffic using Search Console, Google Analytics, and Looker Studio. Follow along with the Looker Studio dashboard template linked below and start monitoring your own data today.”  [...]

XML sitemaps help search engines discover and index website pages efficiently, improving visibility in search results. A well-structured sitemap enhances SEO by ensuring all important pages are crawled, especially for large or new websites. Search Engine Journal contributor Jes Scholz has published an article on  using XML sitemaps to boost SEO performance. She says, “What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable... [...]

Managing multiple domains for SEO can help target different markets, but it requires careful optimization to avoid duplicate content and dilution of authority. Implementing proper redirects, canonical tags, and consistent branding ensures better visibility and ranking across search engines. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Decide Between One Domain or Many for SEO’  featuring Peter Richman. The MOZ team says, “Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate... [...]

MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you need to know to focus your energy among the bombardment of changes and updates? Join SEO expert Janet Driscoll Miller for 3 SEO Insights and Tips for 2025. In this free webinar, you’ll learn: AI Overviews: How to prepare for their increased presence in search The Importance of Site Quality: How you can position... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Hey SEOs, here’s how to grab your bag (of $)’. The Wix team says, “Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies. Plus, Nick LeRoy drops by to share... [...]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Thursday, February 20, 2025, at 10.00 am EST. The SEL team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. During... [...]