The latest MOZ blog post is titled “A 5-Step Framework for Conversion Rate Optimization”. Paddy Moogan says, “There is a problem with conversion rate optimization: It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a customer. There are a few such problems that are quite common: A lack of customer reviews A lack of trust / security signals Bad communication of product selling points”. A 5-Step Framework for Conversion Rate Optimization MOZ Blog  [...]

The latest article on HubSpot blog is titled “An Introductory Guide to Improving Your Local SEO”. Paul Schmidt says, “Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results. Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your... [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Importance of Title Tags”. Andy Curry says, “My previous two articles explained some basics of search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” my article last month, I explained the beginnings of optimizing a web page. This article continues with on-page optimization. On-page optimizing means you are putting items in your website so that... [...]

The latest article on ‘Business 2 Community’ is titled “9 Reasons Why Blogging Is Essential To Good SEO Results”. Jennifer Barry says, “Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right. Well, there’s one thing you may have been doing correctly from the start: blogging. You probably have a million reasons to blog, not the... [...]

The latest MOZ blog post is titled “How Google Knows What Sites You Control And Why it Matters – Whiteboard Friday”. Cyrus Shepard says, “How much does Google really know about you and the sites you control? In today’s Whiteboard Friday, Cyrus talks us through some of the ways our administrative relationships with our sites can either help or hurt our rankings“. How Google Knows What Sites You Control And Why it Matters – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “The Most Effective SEO Tactics”. Ayaz Nanji says, “Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company. Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website... [...]

The latest MOZ blog post is titled “Increasing Search Traffic By 20,000 Visitors Per Month Without Full CMS Access – Here’s How”. MOZ team says, “Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do. Before this metaphor gets any further out of hand, I should explain. One year ago, the agency I work for was asked to run an SEO campaign for a client. The catch was, it would be impossible for us to gain full... [...]

The latest article on ‘Business 2 Community’ is titled “Google Validates That PR is SEO in Patent Filing”. Christopher Penn says, “There are fewer exciting things to read than an official patent filing with the USPTO, except perhaps other government paperwork and possibly a phone book (if you’re old enough to remember what a phone book is). However, sometimes you’ll find incredible news in the guts of patents filed, and nowhere is this more clear than in US Patent 8,682,892. What’s in US Patent 8,682,892?“. Google Validates That PR is SEO in Patent Filing Business2Community.com  [...]

The latest MOZ blog post is titled “Free Local SEO Education for Businesses on a Shoestring Budget”. Miriam Ellis says, “I’ve written this post for two of my favorite groups of people: local SEOs and local business owners. Local SEOs: We’ve had this conversation again and again in the community over the years. On a regular basis, you receive calls from extremely nice local business owners whom you’d love to help but who just haven’t set aside appropriate funding to obtain your services. You have to give them the bad news and turn them away. You feel sort of... [...]

This is a reminder for the Website Magazine webinar scheduled on May 20. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]