Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Stories Strategy for 2025’ featuring Michelle Gifford. This episode covers the following: Why Should Marketers Use Instagram Stories Common Mistakes... [...]
Archive for the 'Social Media Marketing' Category
Using LinkedIn for marketing allows businesses to connect with a professional audience, build brand authority, and generate quality leads. It’s ideal for content sharing, networking, and targeted B2B advertising. HubSpot has published the latest episode of the ‘Watch These 35 Minutes to Go Viral on LinkedIn Every Day’. The HubSpot says, “What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula... [...]
Ramona Sukhraj has published published ‘The HubSpot Blog’s 2025 Social Media Marketing Report’ based on data from 1100+ global marketers. She says, “January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves. I honestly knew the ban wouldn’t stick,... [...]
Increasing social media followers boosts brand visibility, credibility, and engagement, helping reach a wider audience. A larger following enhances marketing impact, drives traffic, and creates more opportunities for growth and collaboration. 4o Search Engine Journal contributor Matt G. Southern has published an article featuring 15 tips to get more social media followers. He says, “Let’s have a look at 15 ways that can help you to get more social media followers and maximise social for your brand. 1. Craft A Purpose-Driven Brand Identity Your brand identity is the foundation of your... [...]
The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Learning Phase Explained: How to Optimize Your Ads for Better Results’. The HubSpot team says, “Your ad isn’t failing during the Learning Phase—Facebook is gathering data to optimize it! But make changes too early, and you’ll restart the entire process, wasting both time and money. The Costly Mistake Most Advertisers Make What is Facebook’s Learning Phase? How the Learning Phase Actually Works Four Reasons Your Ads Get Stuck How to Scale Without Resetting Progress The Three Biggest... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Use the Facebook Ads Library for Your Business’. The HubSpot team says, “This hidden Facebook tool gives you unlimited access to see EVERY ad currently running – use this competitive intelligence to transform your ad performance NOW! What is the Facebook Ads Library? How to Use the Facebook Ads Library? Analyzing Competitor Ads Using it Without Direct Competitors Applying it to Your Own Ads“. HubSpot Marketing [...]
The latest ‘HubSpot Marketing’ video is titled ‘6 Marketing Trends You Need to Know in 2025’. The HubSpot team says, “The marketing landscape has completely transformed. If you’re still using last year’s playbook, you’re already falling behind. In this data-packed video, I break down the 6 critical marketing trends reshaping how brands connect with customers in 2025: AI Marketing: Why 92% of marketers say AI has changed their job (and how to measure its impact) The Attention Crisis: The surprising format giving 10X higher engagement than... [...]
A strong social media strategy is essential for brand visibility, audience engagement, and business growth. It ensures consistent messaging, targeted outreach, and measurable results. HubSpot contributor Allie Decker has published an article on creating a strong social media strategy in 2025. She says, “Social media is more than a promotional tool; it is a core component of brand engagement, sales, and customer retention. Without a structured plan, businesses risk investing time and resources in content that fails to drive meaningful impact. “One of the biggest challenges, I think, social... [...]
Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively. HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook. He says, “Check out these lists I put together of best practices and top industry examples to get your creative juices flowing. Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. First, read up on current video marketing... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’. Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover: Why online writing is different Planning and structuring content Writing content Writing social media posts Editing content Formatting content Creating a style guide The role of AI”. The Marketer’s Guide to Online Writing Digital Marketing Institute [...]