The latest article on Business Insider is titled “Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers”. Cooper Smith says, “Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how... [...]

The latest article on HubSpot blog is titled “The ABCs of Content Marketing: A Glossary of Terms”. Lisa Toner says, “You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed. We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more... [...]

Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman and Steve Mann, will discuss how social channels can be leveraged by organizations to generate more leads and better leads, which result in faster time to revenue. They will teach you how you can be a business hero in your organization by clearly... [...]

The latest article on ‘Business 2 Community’ is titled “Why Google+ Will Demand Our Attention in 2014”. Sanchit Khera says, “Now that brands can email their followers on Google+, something that Facebook doesn’t allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its own strategy for 2014. The following updates make me feel confident that Google+ is here to stay in the years to come. 1. Google segregated emails into Inbox, Social, & Promotional,... [...]

The latest post on ‘Mashable’ is titled “Twitter Is Catching Up to Facebook in Ad Targeting”. Todd Wasserman says, “Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in.Granting access to email addresses could mean more CRM messaging. If you signed up for a Banana Republic credit card, for instance, you might now be targeted on Twitter with Promoted Tweets from the company advertising a one-day sale. Using Twitter IDs (usernames and handles), meanwhile, will let advertisers... [...]

The latest post on ‘Mashable’ is titled “Tumblr Introduces @Mentions for Users”. Samantha Murphy Kelly says, “Tumblr announced on Tuesday it is finally adding capabilities for users to directly mention others on the site, a feature that’s been long requested by its dedicated fan base.By typing the “@” symbol and typing the username of who you want to address inside a Tumblr post, a drop down menu will appear. In an email to Mashable, a spokesperson said the mentions will trigger a notification in the recipient’ in-stream on the dashboard, as well as on... [...]

The latest article on HubSpot blog is titled “How to Repurpose Campaign Content for Different Channel”. Kevin Barber says, “Stop and think about your meals growing up. You didn’t go hungry too often did you? Even though your mom didn’t cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day. Your mom was smart with her cooking, planning a few meals that would feed the whole family all week. Today we’re going to take lessons from your mom’s kitchen and apply them to your editorial calendar. Here are 10 home cooked recipes... [...]

The latest post on ‘Mashable’ is titled “How the @-Mention Took Over Social Networks”. Seth Fiegerman says, “The “@” symbol used to be just for email. Then it was for Twitter too. Now, it transcends networks.In 2006, Robert Andersen, then a freelance designer who later joined Square as a founding team member, became the first person on Twitter to use the “@” symbol to reply to another user. Andersen didn’t do a proper @-mention as we know it today — a space separated the symbol and the username — but it helped establish a language for communicating... [...]

The latest article on  ‘Marketing Land’ is titled “5 Tips To Leverage Twitter’s New Nearby Feature”. Wesley Young says, “In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearbytimeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location information to be shared on Twitter. Nearby appears as its own tab alongside the Home... [...]

Even if your website has just been set up minutes ago, you can enjoy steady traffic using the techniques in Content Curation Traffic Explosion. Besides the traffic, you will discover how to have people: • Immediately retweet your website links to their followers, • ‘Favorite’ your Tweets • Follow you • And even thank you for including them in your blog posts. This method works with any website. That includes WordPress, Tumblr and Drupal blogs. As a result, you get high quality targeted visitors to your site. You can apply this method, in about 15 minutes per day, and you... [...]