The latest ‘HubSpot Marketing’ video is titled ‘How to Use the Facebook Ads Library for Your Business’. The HubSpot team says, “This hidden Facebook tool gives you unlimited access to see EVERY ad currently running – use this competitive intelligence to transform your ad performance NOW! What is the Facebook Ads Library? How to Use the Facebook Ads Library? Analyzing Competitor Ads Using it Without Direct Competitors Applying it to Your Own Ads“. HubSpot Marketing [...]
Archive for the 'Facebook marketing' Category
Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively. HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook. He says, “Check out these lists I put together of best practices and top industry examples to get your creative juices flowing. Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. First, read up on current video marketing... [...]
Facebook Ads testing allows marketers to experiment with different creatives, audiences, and placements to optimize performance. A/B testing helps identify the best-performing elements, ensuring higher engagement and ROI. The latest ‘HubSpot Marketing’ video is titled ‘The Best Facebook Ads Testing Strategy (Step-by-Step Tutorial)’. The HubSpot team says, “Tired of watching your Facebook ad budget disappear with little to show for it? In this step-by-step tutorial, we break down our proven 5-phase Facebook Ads testing strategy that helps you identify what actually... [...]
Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete Guide for Small Businesses’. The HubSpot team says, “Transform abandoned carts into sales with this comprehensive Facebook retargeting strategy! In this video, We dig into the power of Facebook ad retargeting to drive conversions and... [...]
Facebook is a powerful marketing platform that enables businesses to reach targeted audiences through ads, posts, and engagement tools. Its analytics and customization features help optimize campaigns, drive brand awareness, and boost conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Mari Smith. The SME team says, “Explore Facebook changes with Social Media Examiner... [...]
Search Engine Land contributor Nichola Stott has published an article featuring 57 insightful Facebook statistics for marketers in 2025. She says, “If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Facebook statistics highlights Here are five of the most impactful Facebook marketing statistics we found: Nearly one quarter (23%) of marketers say that Facebook has the best return on investment (ROI) of all social platforms (HubSpot, 2024) Facebook is the most popular... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active on Facebook Organic Facebook Content: Updates and Tips Facebook Professional Mode: Updates and Tips Facebook Analytics and Data: Updates and Tips Facebook AI: Updates and Tips. Social Media Examiner [...]
Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know’ featuring Tara Zirker. This episode covers the following: Why Marketers Should Reconsider... [...]
Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can: ➤ hang out together ➤ get the news about your current activity, plans, and interests ➤ participate in training and product launches you do. There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home. You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]
The latest ‘Masters in Marketing’ video is titled ‘How to Build a Brand as an Entrepreneur’. This video covers the following: The power of strategic naming for your brand How to develop and position your products effectively Tips for creating and managing social media accounts The importance of DIY in the early stages Smart ways to invest in your business Innovative uses of AI tools in content creation Strategies for diversifying your income streams Common mistakes to avoid in your branding journey. Masters in Marketing [...]