Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns. Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking. He says, “Fortunately, there are some steps you can take to track some of that user behavior moving forward. #1: Verify Your Website’s Domain With Facebook The first step is to verify your domains with Facebook to help avoid any future disruption of your website campaigns. This step will... [...]
Archive for the 'Facebook marketing' Category
Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic ads. She says, “While Facebook dynamic ads are most often used with the Catalog Sales campaign objective, they can also be used with App Installs and Lead Generation campaign objectives. With them, you can use two targeting options in the ad... [...]
Social Media Examiner has published a new video ‘Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More’ featuring Allie Bloyd. This video covers: Facebook Creative Guidance Navigator New ‘Optimize Text Per Person’ Option for Facebook Ads Facebook’s Ad Review Process Updates to Facebook Website Conversion Campaigns, Conversion Modeling, and Events. Social Media Examiner [...]
Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract your ideal client and comply with Facebook’s ad policies. #1: Open With a Qualifier The first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read... [...]
Facebook advertising is one of the best ways to enhance your reach to more and more social media users. By creating effective ads, you can attract more people. Social Media Examiner has published a new video ‘5 Costly Facebook Ad Mistakes to Avoid’ featuring Emily Hirsh. The SME team says, “Struggling to improve Facebook ad results? Are you making these costly mistakes? Discover the five Facebook ads mistakes that cost you time, money, and results, from marketing expert Emily Hirsh. You’ll also find a proven structure for testing new Facebook ads so you know, for certain, what’s... [...]
Social Media Examiner has published a new video ‘Facebook Ad Cold Targeting Success Without Audience Insights’. The SME team says, “Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide? You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd. In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook... [...]
Facebook advertising enables you to extend your online reach and grow sales. Facebook also provides you a wide range of budget options to run ads. Search Engine Journal contributor Tim Jensen has shared 10 useful tips to create great Facebook ads. He says, “When running Facebook ads, the best copy is likely to be overlooked if it’s accompanied by a mediocre image. Read on for 10 tips to up your creative game in Facebook advertising. 1. Customize Images by Placement The Facebook Ads interface lets you select unique images for different placements. Ideally, you should use vertical images... [...]
Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh. The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh. Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover... [...]
Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it. Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach. He says, “In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With... [...]
By using Facebook Lead Ads, you can reach people who may be interested in your products or services and collect information from them. With their data, you can approach them to further promote your products and services. Social Media Examiner’s Anna Sonnenberg has shared seven ways to help you improve Facebook Lead Ads. She says, “Are you curious about how best to target audiences at the consideration stage of the buyer’s journey? Use one of these seven middle-of-the-funnel audiences for your next lead generation campaign. #1: Facebook Page- or Instagram Account-Based Custom Audience Does... [...]