HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”. The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult. Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This ebook will teach you how... [...]
Archive for the 'Facebook marketing' Category
Eloqua has released a free ebook titled “Defining the Modern Marketer: From Real to Ideal”. The Eloqua team says, “Download the new BtoB Research Services report to see if your marketing practices measure up to Modern Marketing. BtoB Research Services surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Now you can understand the forces that are shaping Modern Marketing and what successful campaigns use to compete in today’s digital jungle. Download Defining the Modern Marketer: From Real to Ideal to read the findings... [...]
HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”. The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame? Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that your landing pages need to be optimized for every stage of the marketing funnel. To help you build landing pages that... [...]
Every online marketer, large or small, needs traffic to their offer. And that traffic needs to be cheap enough that the offer can be profitable even if only a small percent of the visitors actually buy. When he realized that Google was not sending traffic to affiliate sites as they used to, Simon Greenhalgh determined to find a new traffic method, one that is very cheap. In The FB Recoup, he shows how he reached his goal of low-cost traffic. In this training, he shows the way to get cheap traffic from Facebook retargeting. He says that, by far, it is the cheapest, quickest, highest converting and... [...]
Facebook Video Jacker will allow you to automatically and legally extract sales and opt-in subscribers from any Facebook Group, Timeline or Page simply by sharing any YouTube or Vimeo Video. Choose a video that suits your need. Using Facebook Video Jacker, add your branding and call to action. Then post it to Facebook, a blog, or your website. The software handles the technical parts for you. Add coupons, opt-in boxes, QR codes, Store locators, Skype contacts or one of many other applications to the video. If you use a YouTube video, the description from YouTube is automatically included, as well. This... [...]
Third Door Media is hosting a webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the shift taking place when brands transition into publishers, regularly producing unique, quality content that acts as the bread to SEO’s peanut butter and social’s jelly. Come to this webinar to get insight into: Brands as Publishers: The multiple factors that have influenced a content paradigm... [...]
Marketo has released an ebook titled “PPC and SEO Made Easy: Optimize Your Inbound Marketing”. The Marketo team says, “If search engine optimization were simple, everyone would rank at the top of the search results! Since that’s not going to happen, make sure your leads are finding you instead of your competitors by having a smart inbound strategy in place. Download this eBook to find out how to optimize your PPC and SEO efforts and improve your inbound marketing channel. This guide will teach you: What SEO has to do with inbound marketing The math involved with SEO and... [...]
This is our last chance to tell you about MarketingSherpa’s webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. Todd will discuss how he was able to quickly develop, operationalize, and measure a social media program. He and his team developed social practices that worked, for 53,000... [...]
HubSpot has released a free guide titled “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimise for conversion, download our new introductory guide. After reading this 48-page guide, you’ll... [...]
ClickTale has released “Giant Book of Form Optimization”. The ClickTale team says, “This book is worth a boatload of money for your business. One of the mostcomprehensive e-books ever written about form optimization is now available for free! Packed with useful insights, tips and advice, this book is a must have for any experts trying to boost form fill rate, increase conversions, leads and lower shopping cart abandonment rate. Here are the top 5 reasons for downloading the eBook: Learn what fields people despise Adopt new tricks to lower abandonment rate Find innovative... [...]