Facebook Live allows you to broadcast a live video to your audience through your company page or personal profile. With a well-planned Facebook Live broadcast you can share thoughtful and quality content to engage viewers. Social Media Examiner team has published a new video titled ‘How to Use Facebook Live to Promote and Sell’ featuring. SME team says, “Wondering how to use Facebook Live video to sell products or services? Facebook expert Mari Smith shares three steps to using Facebook Live to promote and reveals post-live action steps for maximizing the sales from Facebook... [...]
Archive for the 'Facebook marketing' Category
It is very important to find out whether your advertising campaigns are delivering expected results. Facebook allows you to track the performance your advertisements but it is advisable to move a step ahead and have a look at the detailed analysis of your ad performance. Social Media Examiner contributor Dmitry Dragilev has shared nine ways to analyze your Facebook and Instagram ad performance. Dragilev says, “Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram... [...]
To achieve success on social media, you need to use different tools in the process of creating and executing your marketing and advertising campaigns. There are hundreds of tools available, so it is a tricky situation when you have to identify the right set of tools that fit into your requirements. Medium contributor Larry Kim has shared a list of 27 Facebook tools for business. Kim says, “In this article, you’ll learn about amazing and convenient Facebook tools that businesses use to reach new customers, stay on top of mind, and convert customers: Advertising & Optimization Facebook... [...]
Facebook Messenger has approximately 1.3 billion active users. This big number creates a big marketing opportunity in digital marketing. You can enhance your customer base by connecting to the Messenger users. Medium contributor Larry Kim has published a free guide called ‘Facebook Messenger Chatbot Marketing’ to help you improve your social media marketing. Kim says, “If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. Let’s get started. What is Facebook Messenger Marketing? Messenger marketing is the act of marketing to your... [...]
Social media platforms provide you a great stage to increase exposure and traffic for your business. With these platforms you can also create loyal customers, generate leads and sales. So far, Facebook remains the leading social network. You can advertise on Facebook to reach out to its wide user base and achieve your marketing goals. Social Media Examiner team has published a new YouTube video ‘Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences’ featuring Rick Mulready to help you improve your ad targeting on Facebook. SME team says, “Need... [...]
Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram... [...]
Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article highlighting different aspects of Facebook Power 5 Ad Tools. Fraser says, “When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical... [...]
By verifying your Facebook Page you can get a blue verification badge for the page, which lets people know that your page is authentic. Social Media Examiner’s Grace Duffy has published a new podcast episode on ‘Facebook Page Verification: What Marketers Need to Know’ featuring Gavin Bell. Listen to the podcast to understand these important topics: Facebook Removes Gray Verified Badge From Pages Facebook Removes Post Scheduling for Pages Facebook Changes How Organic Page Impressions Are Calculated Facebook Opens Search Ad Placements to All Advertisers Pinterest Adds New Home... [...]
Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which would enable Page admins to reach their audiences when they’re most active on the platform. As you can see in this image, posted by Facebook Page admin @GIFChaseH (and shared by social media expert Matt Navarra), the new scheduling screen includes... [...]
According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your target audience and make them take an action. Social Media Examiner team has published a new podcast episode ‘How to Customize Facebook Ads Based on Customer Awareness Principles’ featuring Ralph Burns. Listen to the podcast to learn how you... [...]