According to a Google survey, 50% of internet users look for videos related to a product or service before visiting a store. Another research from TubularInsights states that 500 million people watch videos on Facebook everyday. Video has become a vital part of your marketing strategy on social media too. Videos with creative efforts and attention-grabbing content can help your sales efforts pay back. Marketing Land contributor Sweta Patel has shared five important metrics to help marketers measure their Facebook video performance. Patel says, “Here are the metrics that matter the most... [...]
Archive for the 'Facebook marketing' Category
Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads. Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in... [...]
Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together. The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift. The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad... [...]
Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content. Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools. First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content... [...]
An effective advertisement should have call-to-action element which can inspire the viewer to take action. You might have got mixed results with your advertising experience on different networks including Facebook. To help Facebook advertisers get better ROI on their ad investment on Facebook, Entrepreneur columnist Kim Walsh Phillips has shared five ways in her recent article. Kim says, “By making a few small tweaks to your Facebook marketing, you can dramatically improve your results. You can attract better leads to your business and turn them into profitable sales. Ask any sales expert... [...]
HubSpot is hosting the ‘Four Days of Facebook’ event in partnership with Facebook on September 12-15. The HubSpot team says, “HubSpot has teamed up with Facebook to deliver a four-day series of live video content. During the week we’ll cover all the latest trends in social media and how you can better use Facebook to grow your business. Join Gary Vaynerchuk, HubSpot’s co-founders Brian Halligan and Dharmesh Shah, and social experts from Facebook and HubSpot for tips on how to grow your audience faster than ever before with Facebook. We’ve packed the week full of educational... [...]
Among the social media sites, Facebook has been with us for a long time now and its has proven its worth in a marketer’s life. Buffer team ran a Facebook posting experiment which resulted into huge improvement in their Facebook reach and engagement. Talking about the experiment, Brian Peters says, “In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline... [...]
Facebook pages are proven tools to generate leads to your websites and virtual products. With some changes in the way you manage your pages, you can improve the number of leads. Entrepreneur VIP contributor Kim Walsh Phillips has shared four tips to help marketers make their Facebook pages generate more leads. Kim says, “There are four places on your Facebook page right now that you could use to get more leads from your page. It is true, although almost every business is missing leads right now because they haven’t unlocked these treasures. Here’s the key … The four places you... [...]
Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]
Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]