Ayaz Nanji says, “Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year? To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other types) shared between June 2014 and June 2015 by more than 100,000 accounts. Below, key findings from the report. Post Types Some 45% of the Facebook posts examined were links, 44% were photos, 8% were status updates, and 3% were videos“. Facebook... [...]

Rainmaker team says, “It’s no secret that Brian Clark is not a fan of Facebook when it comes to so-called “social media marketing.” He’s even less of a fan of those who think of it as a “website substitute.” That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a valuable business community on someone else’s property? Today on Unemployable with Brian Clark, Brian will tackle that issue based on a listener question. Plus, Brian answers another question about the credible use of affiliate offers as both a revenue source and valuable... [...]

Al Gomez says, “Earlier in September, Facebook founder and chief executive, Mark Zuckerberg, announced that the social media giant is ready to try other buttons other than the popular thumbs up. It’s not yet clear what the new features would be or when it will roll out. However, this is huge news—not just for avid Facebook users, but also for business owners. Although some folks may argue that a lot of Facebook content is either sponsored ads or posts bordering on hoax or clickbait, one can’t deny the influence the network has played to shape our world today. With about 1.49 billion... [...]

Carly Stec says, “Facebook users are spending 14 hours per month using its mobile app, so this is the place to turn to if you want to drive downloads, adoption, and awareness of your mobile app. In addition, Facebook touts one of the largest sets of data on people’s interests and hobbies, so it is especially useful for game developers and consumer-oriented brand apps that are looking to attract a new audience or target a specific niche. In addition, most app marketers have found the platform valuable. According to Forrester Research, 78% of marketers were either somewhat or very satisfied... [...]

It’s been a little over a month since Stephen Gilbert released Snap Affiliate Profits. In these weeks, over 3000 marketers have invested in this training. If you want more details about this training in effective affiliate marketing, you can check the earlier notice on IM NewsWatch here: IM NewsWatch notice on Snap Affiliate Profits. In summary, Gilbert reports that he has been able to use $5 in Facebook ads to generate $75 in sales. Snap Affiliate Profits shows how to do it. Keep in mind: • This is a case study showing how he did it, including his real results. • It only takes 20-30... [...]

Greg Sterling says, “In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating. It would be interesting to know how many advertisers Google currently has. Financial analysts have estimated that Google has approximately 4 million advertisers today. A substantial though undisclosed percentage of Facebook’s advertisers are small businesses. The company previously said it has 45 million active small business... [...]

Ginny Marvin says, “Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips. The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities including device, interest, keyword, location and tailored audiences“. Twitter Rolls Out Video Cards For Mobile App Marketers Marketing Land  [...]

Ginny Marvin says, “Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29 billion this year, an increase of 41.8 percent this year compared to 2014, putting its market share among social networks at 64.8 percent, up slightly from 64.4 percent the previous year. In its most recent estimates, eMarketer expects Instagram to generate $600 million in ad revenue worldwide and account for 5 percent of Facebook’s mobile ad revenues in 2015. In 2016, Instagram’s growth is expected to take off, increasing... [...]

Jason Abbruzzese says, “Facebook is finally rolling out its glamorously packaged version of journalism, Instant Articles, to a wide audience, meaning many readers that used to click on stories and go to media websites will instead consume stories within the social network. After an initial run in May 2015 with just a few media outlets, Facebook now has more than a dozen publications on Instant Articles. The new feature only appears on Facebook’s mobile apps. That will mean a decline in traffic that used to flow steadily from Facebook, but also the chance at reaching even more people... [...]

Martin Beck says, “Facebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world. But it looks like that could change soon. Today Facebook said it is giving access to 21 new publishers and will start displaying Instant Articles to more of its users. A reminder of what that means: Facebook says that Instant Articles display up to “10 times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways.” Currently,... [...]