The latest article on ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook... [...]
Archive for the 'Facebook News Feed' Category
The latest post on ‘Mashable’ is titled “Facebook’s News Feed: What Changed and Why”. Kurt Wagner says, “As Winston Churchill once said, “to improve is to change; to be perfect is to change often.” It’s a maxim Facebook seems to have adopted wholeheartedly when it comes to the News Feed. Posts appearing in your news feed today likely look different from the posts you saw six months ago, both in appearance and content. The simple reason for this is Facebook is learning more about you, and that means the company’s news feed algorithm is better at determining... [...]
The latest post on ‘Mashable’ is titled “Facebook Unveils News Feed Redesign, One Year Later”. Kurt Wagner says, “Facebook will begin rolling out a redesign for its news feed on Thursday, almost exactly one year after the company initially announced a major overhaul at its Menlo Park, Calif., headquarters. The new look includes font changes and more prominent photos that span the entire news feed, but the overall look is more subtle than the changes Facebook promised a year ago when it first announced the redesign. Those proposed changes never took place, except on a small... [...]
The latest post on ‘Mashable’ is titled “Facebook News Feed Update Gives Brands More Reach”. Kurt Wagner says, “Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Beginning Tuesday, when a Page tags a separate brand or celebrity Page in a post, that content may surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google’s Page,... [...]
The latest post on ‘Mashable’ is titled “Facebook News Feed Tweak Downplays Text Updates From Pages”. Seth Fiegerman says, “Facebook‘s latest News Feed algorithm tweak will likely be good news for users, but could prove to be another headache for brands.Facebook announced Tuesday that it will start showing more text status updates from users in the News Feed, but it will downplay the number of text status updates from Pages. “This will help us show people more content they want to see,” Chris Turitzin, a Facebook product manager, wrote in a blog post. “Page... [...]
The latest post on ‘Mashable’ is titled “How to Curate Your Facebook News Feed”. Kurt Wagner says, “Baby photos. News articles. Selfies. Advertisements. Job announcements.It’s likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That’s both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see. In March, Facebook announced a News feed redesign. Mark Zuckerberg told press, “What we are trying to give... [...]
The latest post on ‘Mashable’ is titled “Report: Facebook’s News Reader May Debut in January”. Kurt Wagner says, “Facebook is close to unveiling its long-awaited news reading service, and the product could be launched by the end of the month, according to Re/Code.The service, which is called “Paper,” will reportedly operate in a manner similar to Flipboard, a news aggregator that pulls in social updates alongside news stories from publications of interest to the user. Paper will definitely incorporate Facebook posts, according to Re/Code. It is still unclear... [...]
The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”. Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report by Marin Software. In its analysis Marin found News Feed ads in 3Q13 had a 44x higher CTR and a 5x higher conversion rate than right-side (RHS) ads. Moreover, the News Feed ad units had a 67% lower cost-per-click (CPC). Marketers increased their spend... [...]