According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time. Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos. Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement,... [...]

An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social videos for mobile audiences 39% of marketers create square and/or vertical videos 48% of marketers create 4+ videos every month 27% of them create 6+ videos every month. State of Social Video: Marketing in a Video-First World  [...]

Angela Moscaritolo says, “When Facebook first started rolling out auto-play videos on timelines, it mercifully muted the footage by default. That changes going forward, though, as videos will now automatically play with the sound turned on. Facebook Engineering Manager Alex Li and Product Manager Dana Sittler announced the change in a Tuesday blog post, writing that “as people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on.” The social network has been testing this new “sound on” feature, and received... [...]