Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it. Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach. He says, “In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With... [...]
Archive for the 'Facebook marketing' Category
By using Facebook Lead Ads, you can reach people who may be interested in your products or services and collect information from them. With their data, you can approach them to further promote your products and services. Social Media Examiner’s Anna Sonnenberg has shared seven ways to help you improve Facebook Lead Ads. She says, “Are you curious about how best to target audiences at the consideration stage of the buyer’s journey? Use one of these seven middle-of-the-funnel audiences for your next lead generation campaign. #1: Facebook Page- or Instagram Account-Based Custom Audience Does... [...]
Social Media Examiner has published a new video ‘Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More’ featuring Michael Stelzner and Facebook ads expert, Allie Bloyd. Watch this video to explore recent Facebook ads changes. Social Media Examiner [...]
By attracting new leads using Facebook, you can grow your chances of getting more customers. A lead on Facebook is a social media user who shows interest in your company’s product or services by giving you their information in some way. HubSpot’s Lindsay Kolowich has shared 12 great Facebook post ideas that can help you to generate more Facebook leads. She says, “There are two types of leads you can generate on Facebook: direct and indirect leads. Direct Leads A direct Facebook lead is generated by sharing content that links directly back to a lead form on your website. Visitors... [...]
Social Media Examiner has published a new video titled ‘How to Use Facebook Ads And Organic Content to Build’ featuring Emily Hirsh. The SME team says, “Want to get your brand in front of new audiences? Wondering how to amplify your organic content to reach new people? Facebook ads expert Emily Hirsh explains how to build brand awareness with content and Facebook ads. You’ll learn which content to promote, how many pieces of content to promote each month, and who to target with your ads. You’ll also find tips to follow up with and convert new viewers into becoming customers.... [...]
When it comes to social media marketing, Facebook stays on top of the list. With 2.8 billion monthly active users, Facebook presents a big marketing opportunity for all businesses. HubSpot has published ‘63 Facebook Statistics to Know for 2021′ to help you learn more about Facebook and its impact Kayla Carmicheal says, “Whether you want insights on where to invest your ad dollars, or you’re interested in where to begin the buyer’s journey on Facebook or considering whether it’s even worth it to use Facebook in 2021, you’ll find all the Facebook statistics you... [...]
By attracting and engaging more people on social media platforms, you can make the most from your social media marketing investments. You can engage the audience by posting relevant and regular information. Social Media Examiner contributor Laura Moore has shared seven useful strategies to improve your Facebook engagement. She says, “The five key types of Facebook engagement we’re going to focus on are video views, reactions, comments, shares, and clicks. Each is useful to your business on its own but the best results come when you can get a variety of engagement types on your content.... [...]
Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston. The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston. Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos. You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers... [...]
Search Engine Journal has published a new guide called ‘How to Advertise on Facebook: A Beginner’s Guide’. Advertising on Facebook is a powerful way to reach people interested in your product or service. 👍 Done right, running Facebook Ads can drive leads, conversions, and ROI. 👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities. Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to... [...]
HubSpot contributor Caroline Forsey has published an article covering seven effective ways to promote an event on Facebook. She says, “To demonstrate how to effectively promote an event on Facebook, let’s walk through an example. Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to drive new traffic to my page. But, once I’ve created the event … how do I promote it? Let’s explore how to do that, next. It’s important to note — in this section, we’ll explore how to formally promote your event using... [...]