If you market to offline professions (in particular, if you serve these huge niches: general dental offices, insurance agents of several types, and realty / property managers) this new kit from Luther Landro is for you. As you may know, Landro is well-known for his offline marketing aids and software. He calls this latest kit Offline Professional Mind Control. Landro shows you how to use Facebook to get clients to call you, so you can finally give up cold calling. Landro has found a way to reduce the hassles and costs involved with Fan Pages (no SSL; really?), and he shares them in this new product. Besides... [...]

Third Door Media is hosting a webinar on Tuesday, May 21 at 1.00 pm EDT. The topic of the webinar is “Take a Closer Look at Links – Why a Site Ranks”. The TDM team says, “The Page One Power research department picked a random keyword and did extensive research into the backlinks for the top three results. The team initially used popular research tools, and then they transited to human reviewers for the project. In this webcast Jon Ball partner at Page One Power will share the results of their 120 hours of analysis that looked into the quality, relevance, Domain Authority and... [...]

HubSpot has released a free guide “Evaluate a Marketing Agency”. The HubSpot team says, “In today’s data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.”¹ To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate... [...]

Marketo has released “Your Cheat Sheets to Social Success!” document. The Marketo team says, “Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for: Twitter: Discover how to identify influencers and build brand affinity Facebook: Learn best practices and how to build relationships with your prospects LinkedIn: What you need on your company page and how to leverage... [...]

Facebook is rolling out a new feature, called Graph Search. It allows a member to search for other members based on any of the personal attributes Facebook collects. This has many uses, but from the IM perspective, the greatest use is for precision targeting of relevant messages. It is so new that it is still in beta test. You apply to get access to it, and in time, you are added to the access list. But then what? How do you take advantage of it to improve your business? Mohamed Buhari has studied this problem has has just released Cashing With Graph Search 2 to show you want you can do with the... [...]

Dr. Ben Adkins, a chiropractor who has been an online and offline marketer, too, for several years, has been using Facebook ads for 2 years now, to grow multiple personal offline businesses as well as help other business owners grow theirs. Through hard work and experimentation, Adkins has figured out how to set up productive ads in 8 simple, painless steps. He shares his 8 steps in his new training, Evil Facebook Magician Ads: Step 1: Researching your market in a few minutes Step 2: Targeting your ads so the right people see them Step 3: Take advantage of “Custom Audiences” to get past the... [...]

Bazaarvoice has released a free white paper titled “Real ROI from Social in 5 Steps”. The Bazaarvoice team says, “Social has changed marketing forever. Not only are brand conversations happening 24/7, but they are taking place on multiple social channels around the world. Your team is investing time and effort engaging in these channels, but like most in your position, you’ve probably found it’s challenging to connect profits to your team’s activities. Bazaarvoice has taken the collective insights of over 2,000 of the world’s leading brands and developed... [...]

HubSpot has released a free guide “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimize for conversion, download our new introductory guide. After reading this 48-page guide, you’ll be able... [...]

You can use a Facebook fan page to build a targeted list in any niche of your choice, as well as gathering a large number of Facebook fans. Karthik Ramani discovered that he could use Facebook giveaways to get viral shares and grow his count of fans. He shows us how to do it in Fan Page Giveaway List Builder. Ramani says the process is simple. In fact, he says you can create your first campaign from start to finish in less than 15 minutes. In addition, Fan Page Giveaway List Builder has integrated major auto-responder support, including Aweber, GetResponse, InfusionSoft, plus a full export feature,... [...]

Bizo has released a free guide “Top 7 B2B Advertising Traps to Avoid”. The Bizo team says, “You’re one step closer to better navigating the world of B2B advertising. Get the guide that will show you: How multi-channel attribution is key to achieving the most accurate picture of marketing ROI Which targeting techniques will help you reach the exact people you’re after Why branding matters, especially in B2B marketing How display advertising can generate leads and support your other marketing channels”. Bizo’s ‘Top 7 B2B Advertising Traps to Avoid’... [...]