Facebook has launched new tools for the creators around the world who share their videos on Facebook to build a community around their passion. The tools include Facebook Creator App and a new website for the creators. Talking about the new app, Chris Hatfield, Product Manager, Facebook Video says, “The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket. If you’re a... [...]

Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together. The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift. The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad... [...]

Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content. Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools. First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content... [...]

Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads. The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. Creation flows that work best for each advertiser We are committed to supporting users who preferred Power Editor’s quick creation as well as those who... [...]

Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]

Influencer marketing is helping tons of marketers expand their business with lower investments. Econsultancy writer Patricio Robles has shared an article that hints Facebook’s plan to tax the influencer marketing. Robles says, “Influencer marketing is now a billion-dollar business. And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media. Currently, influencer marketing is one of the few digital channels in which brands don’t... [...]

Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in their imagery. Facebook’s Baraa Hamodi says, “People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people... [...]

In a recent Facebook News Feed update, the company has announced strict action against ‘cloaking’, a technique a used to circumvent Facebook’s review processes and show content to people that violates Facebook ad policies. Facebook’s Rob Leathern & Bobbie Chang says “Since cloaking exists across many of today’s digital platforms, we will also be collaborating closely with other companies in the industry to find new ways to combat it and punish bad actors. Over the past few months we have been ramping up our enforcement across ads, posts and Pages, and have strengthened... [...]

Facebook has launched Groups for Pages around the world. This new service enables people to create fan clubs and groups centered around small communities having same interest. Econsultancy writer Patricio Robles has published an informative article sharing the all marketers should know about the Groups for Pages. Robles says, “One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages. Previously, Facebook Pages and Facebook Groups were separate entities and weren’t connected, but thanks to Groups for Pages, that’s no longer... [...]