Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

Matt Asay says, “There is no free lunch, goes the saying. As it turns out, there is no free Internet, either. Facebook, to its credit, launched Internet.org to try to bring free Internet access to people in emerging economies who may not otherwise be able to afford it. Along the way, the company has made all sorts of compromises to ensure it can afford to offer the service, as ReadWrite reports. But one massive compromise has nothing to do with cost, and everything to do with Facebook’s business model: Users get Internet access in exchange for their personal data, more data than even Western... [...]

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

Seth Fiegerman says, “Big Blue is teaming up with the world’s most popular blue app. Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers. The collaboration allows the two Big Blues to double down on big advertisers. The partnership should add an incentive for IBM’s Fortune 500 roster of clients to come closer to Facebook, which is looking for more advertising revenue. IBM, in turn, can now take advantage of the incredible wealth of data about... [...]

Patricio Robles says, “Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell. According to The Wall Street Journal, publishers such as National Geographic, The New York Times and BuzzFeed have been asked by Facebook to host their news and videos on Facebook through Facebook’s Instant Articles initiative. This is designed to keep the social network’s users engaged and eliminate any performance issues associated with sending them... [...]

JP Mangalindan says, “It’s been just over a week since Facebook rolled out video chat for Messenger, and things already look promising for the app’s newest feature. According to the company, Messenger users made over 1 million video calls during those first two days after launch. Video calling is currently available in 18 markets, including the UK, France, Greece, Mexico, Portugal and the United States, with more markets coming over the next few months. (Fingers crossed for Mashable readers Down Under.) “We’re very happy with the progress,” Stan Chudnovsky,... [...]

Samantha Murphy Kelly says, “Facebook is opening up its Internet.org platform to developers as a part of a greater initiative to bring connectivity to the 4 billion people worldwide without access to the Internet. CEO Mark Zuckerberg announced in a video message and an official blog post on Monday that the company is opening up its platform to developers who can create and build more apps to support it. SEE ALSO: Facebook’s drone prototype has wingspan greater than a Boeing 737 Previously, Internet.org worked with a limited handful of partners and services — like Wikipedia, job... [...]

JP Mangalindan says, “Get ready, Messenger users: Facebook’s popular app is about to get a whole lot more in your face. Facebook announced on Monday a new iOS and Android update for Messenger that brings the ability to video chat other users. The feature is coming to 18 markets around the globe at first, including the U.K., France, Greece, Ireland, Mexico, Portugal and the U.S., with more to come over the next few months. To start a video call, tap the video camera icon inside a message on the upper right-hand side of the screen. Provided both you and your contact have a stable 3G,... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software. • It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

Amy-Mae Elliott says, “One of the biggest complaints about Messenger is the annoying notifications. You can manage these both in the app and in your iPhone’s settings to ensure they are at a level — and of a style — that suits you. To manage notifications in-app, head to the Settings menu (the cog icon at the bottom-right of your screen) to view your options. To change your iPhone’s Messenger notification settings, go to your iPhone’s Settings menu, and then scroll down until you see “Messenger” in your list of apps. Tap it, and then hit the “Notifications”... [...]