Ariel Bogle says, “In a move that could make eBay and Craigslist management lose sleep, Facebook is testing a new regional online marketplace feature in Sydney, Australia and Auckland, New Zealand. A new “Buy & Sell” button is currently being rolled out in the platform’s lefthand navigation panel, which will take users to a searchable marketplace of items available in their groups and local area. This marketplace, which looks a little like Pinterest, offers for-sale categories such as “Clothing” and “Computer & Electronics.” Of course, many... [...]

Martin Beck says, “A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a post on Medium this week, Matt Pakes, a manager in the video product team, wrote that three seconds is enough of a signal for Facebook to register that someone has watched video in the News Feed. “While there is no broad industry standard for view measurement, three seconds is one common choice, and gives us a consistent metric for all video on Facebook,” Pakes wrote. “If you have stayed on a video for at least three seconds,... [...]

Martin Beck says, “Facebook has reversed a plan to cut off device-level data collection for mobile app advertising campaigns after a revolt by game developers and advertisers. In May, Facebook told ad buyers, developers and mobile measurement partners that it would no longer share data about how their mobile app ads were performing on specific devices. Facebook campaign results would be limited to ad- and campaign-level data. The policy change originally was to go into effect on August 20, but it was delayed until November 4 after strong opposition from game makers, which was detailed in... [...]

Ariel Bogle says, “In a move that could make eBay and Craigslist management lose sleep, Facebook is testing a new regional online marketplace feature in Sydney, Australia and Auckland, New Zealand. A new “Buy & Sell” button is currently being rolled out in the platform’s lefthand navigation panel, which will take users to a searchable marketplace of items available in their groups and local area. This marketplace, which looks a little like Pinterest, offers for-sale categories such as “Clothing” and “Computer & Electronics.” Of course, many... [...]

Martin Beck says, “Facebook has reversed a plan to cut off device-level data collection for mobile app advertising campaigns after a revolt by game developers and advertisers. In May, Facebook told ad buyers, developers and mobile measurement partners that it would no longer share data about how their mobile app ads were performing on specific devices. Facebook campaign results would be limited to ad- and campaign-level data. The policy change originally was to go into effect on Aug. 20, but was delayed until Nov. 4 after strong opposition from game makers, which was detailed in a Venture... [...]

Josh Constine says, “35 million people run into a Facebook email and password login roadblock on iOS each day, and over half of them bounce. That’s why Facebook confirms to me that it’s testing a new tool that lets users log in to Facebook on Safari with one tap, rather than having to type in their credentials — which most don’t. It could ease frustrations for users while boosting Facebook’s ad tracking. Former TechCrunch writer MG Siegler spotted the test, and Facebook responded with details after I inquired. Users in the test who click external links inside Facebook’s iOS app... [...]

Josh Constine says, “People aren’t using Facebook less, according to its new earnings report. Facebook recovered from last quarter’s miss, beating the street’s estimates in Q2 2015 with $4.04 billion in revenue and $0.50 earnings per share. Facebook now has 1.49 billion monthly users, up 3.47 percent quarter over quarter, which was a bit slower than Q1’s 3.6 percent growth. Analysts had predicted $3.99 billion in revenue with 47 cents EPS. However, GAAP net income year-over-year, the measure of Facebook’s real profit, is down from $791 million to $719 million. That seems to be... [...]

Seth Fiegerman says, “Facebook revealed its latest earnings today, and they were a landmark moment in the company’s development: Facebook has cracked the hardest nut of getting you to look at ads on your smartphone. Advertising on mobile devices now accounts for 76% of the company’s total advertising revenue, or $2.9 billion. Facebook’s revenue for the June quarter surged to $4.04 billion and beat Wall Street estimates. Facebook, in other words, has learned better than any other social network how to turn your profile into space it can sell to advertisers. Twitter and LinkedIn... [...]

Patrick Kulp says, “As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos. The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered. It’s also rolling out a new “secret” mode, which makes videos playable only to those with a direct link, much like YouTube’s “unlisted” function. Video publishers can now opt to turn off third-party embedding,... [...]

Mashable team says, “When was the last time you called your significant other, “honey,” or criticized someone for being “sour”? It’s a curious thing to sit down and think about, but the reality is that we often communicate with each other — perhaps subconsciously — in terms of taste, even if we’re describing something abstract and flavorless. But what if it worked in reverse? What if we could taste the words we used on a day-to-day basis? That’s the kind of thinking that inspired the flavor masters at Talenti Gelato to take on their most ambitious... [...]