Amy Gesenhues says, “Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a steep rise this year in the number of marketing videos being uploaded directly to Facebook, as brands opt-out of Google’s YouTube for their marketing video distribution needs”. Is Facebook The New YouTube... [...]

YEC team says, “With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular socialchannel. To learn more, we asked 10 founders from the Young Entrepreneur Council (YEC) why they weren’t yet ready to leave Facebook for business behind. Here’s what they told us. 1) It’s Great for Recruiting “Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. Demonstrating what makes... [...]

Kyli Singh says, “With several overlapping features, Facebook‘s Pages, groups and profiles leave many users confused. Together, these three functions help us stay connected, but each has its own purpose and works for different types of content. Whether you want to stay in touch with friends, promote your brand or meet others with the same hobbies, we can help you determine which tool will most effectively meet your needs. Below, we highlight the differences between Facebook Pages, groups and profiles to help you understand when and how to use each one”. What’s Really the Difference... [...]

Greg Finn says, “One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives thenewer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings which ended up disappointing due to its lack of flexibility. While advertisers could group ads, the targeting and bidding controls still lived at the ad level, not the set level. This meant that anytime an advertiser wanted to change targeting or bidding for a group... [...]

A new study, reported in Inside Facebook, reveals that ” the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.” The study was originally conducted by a group called Socialbakers, shows a growing trend of videos being posted on Facebook, while the number of videos being posted on YouTube is declining. This hasn’t occurred by accident. Facebook management has been investing a lot of energy and resources into building its value for marketers. It has won over many and in time could even surpass YouTube in videos. It seems that... [...]

Martin Beck says, “Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been theconventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics. The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity,... [...]

Amy Gesenhues says, “In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni confirmed that Facebook delivered nearly a billion more desktop video views than YouTube in August. Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement”. Facebook Passes YouTube, Delivers A Billion More Desktop Video Views In August Marketing Land  [...]

Martin Beck says, “Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain. Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over second-place Google to double-digits for the first time since the first quarter of this year. Google’s share dropped 3 percentage points, its second consecutive quarterly decrease. Twitter’s share... [...]

Selena Larson says, “Facebook may be sticking to its guns on its controversial “real names” policythat says people need to use their real identities when using the service, but it’s apparently not ruling out anonymity altogether. The company is creating a new app that will let people communicate anonymously with one another, according to a report from the New York Times. The social network prides itself on being central to identity on the Internet—outside applications even rely on it to confirm that users are who they say they are. Of course, not everyone abides by those... [...]

Seth Fiegerman says, “Facebook‘s mobile ad business is about to get another boost. The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers. SEE ALSO: Ello’s Creator Knows His Social Network Sounds Stupid Audience Network, which was first announced in April, allows businesses to use Facebook’s ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including... [...]