The latest article on ‘Marketing Land’ is titled “New Facebook Analytics Team: EdgeRank Checker And Socialbakers Join Forces”. Martin Beck says, “Socialbakers and EdgeRank Checker, two leading social media analytics providers, are joining forces, AllFacebook reported today. The partnership will combine EdgeRank Checker’s Facebook News Feed analytics and engagement optimization with Socialbakers’ social insights for Facebook and other networks, including Twitter, YouTube, Instagram and LinkedIn. EdgeRank Checker customer accounts will be transferred into the... [...]
Archive for the 'Facebook News' Category
The latest post on ‘Mashable’ is titled “If You Watch Videos on Facebook, You’ll Soon See More Video Ads”. Kurt Wagner says, “If you frequently watch videos posted to Facebook, marketers may soon target you with their video ads, too. Facebook added a new targeting tool Thursday that will surface video ads to users who frequently watch videos on the platform. If video views are an important element of a marketers’ campaigns, they can identify that to Facebook, which will ensure the videos appear for users most likely to click the play button”. If You Watch... [...]
The latest post on ‘Mashable’ is titled “Facebook Moves to Single-Column Timelines for Pages”. Kate Knibbs says, “Facebook has announced a plan to revamp the look of Timelines on its Pages, moving to a one-column design more similar to the Timelines on individual profiles. (Quick reminder: Pages are generally public and can be for a person, business, movie, etc., while personal profiles are just for individual use.)“. Facebook Moves to Single-Column Timelines for Pages Mashable [...]
The latest post on ‘Mashable’ is titled “Your Google Searches May Help Decide Your Facebook Ads”. Kurt Wagner says, “The ads you see on Facebook may soon look a lot like the ads you see on Google. Marketers are now able to take keywords from your search query on Google (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed. That’s thanks to ad technology created by Facebook ad partner Kenshoo Social. Kenshoo’s technology is still in beta, but won’t be for long. The company says that many of its clients should have... [...]
The latest post on ‘Mashable’ is titled “Facebook Acquires Pryte to Help With Internet.org”. Seth Fiegerman says, “Facebook has agreed to acquire Pryte, a mobile data plan firm based in Finland, to help with its Internet.org effort. Terms of the deal were not immediately disclosed. Pryte was founded in 2013 with the goal of working with wireless operators to offer mobile data plans to users on a per app basis rather than forcing people to buy it in bulk. Reuters, which was first to report the deal, notes that Pryte hadn’t launched publicly yet and there are fewer than... [...]
The latest post on ‘Mashable’ is titled “Facebook Has Spent $22 Billion on Acquisitions. That’s Equal to the GDP of Uganda.”. Kyli Singh says, “Media juggernauts in today’s technology sector don’t hold back when it comes to spending top dollars on rising startups. Facebook in particular has spent a whopping $22 billion-plus on disclosed acquisitions since its inception in 2004. WhatsApp, Instagram and 45 other companies are now under Facebook’s belt. It didn’t take Mark Zuckerberg very long to realize buying other companies is the best way to... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]
The latest article on Business Insider is titled “Facebook Is Trying To Steal Google’s Retail Advertising Customers”. Aaron Taube says, “Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products. Because a search for sneakers can indicate that someone is already looking to buy a pair, many direct-response marketers (the retail brands who want you to make impulse purchases online) feel they have no choice but to spend a significant portion of their advertising budgets with Google. Now,... [...]
The latest post on ‘ReadWrite’ is titled “How Ads In Mobile Apps Could Send Facebook’s Revenue Soaring”. Dan Rowinski says, “Amid all of Mark Zuckerberg’s iconoclasm Wednesday at Facebook’s F8 developer conference, it was easy to miss the biggest news for the company—and the mobile world it hopes to dominate. Yes, throwing out Facebook’s “move fast and break things” philosophy is significant, as is anonymous login. But of far more financial consequence, both for Facebook and the developers it courted at F8, is the Facebook Audience Network”. How... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Takes A Stab At Bridging The Mobile-App Communication Gap”. Selena Larson says, “One of the big problems with apps is that they often don’t talk to one another, a fact that complicates life for users and developers alike. Now Facebook thinks it can solve that. On Wednesday at Facebook’s F8 developer conference, the company announced App Links, an open-source tool to facilitate “deep links” that can direct users to specific information within an app or from one app to another. App Links, Facebook’s new tool,... [...]