In the coming days Facebook is planning to give publishers an option to lock Instant Articles shared on the social media service and charge for the full article access. It would be a great opportunity for the publishers who use Facebook to share their content. But the social giant may face some problems while implementing the paywall. Econsultancy’s Patricio Robles has shared six challenges that Facebook might face. Robles says, “Here are six of the biggest that publishers should keep in mind as Facebook gears up to test the subs model. Developing a workable subscription structure... [...]

The Telegraph, eMarketer and Marketing Week have reported the news of Facebook launching paid news subscription product. According to Telegraph reporters, Facebook will introduce the new feature in October 2017. Campbell Brown, Facebook’s head of news partnerships, said: “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product—we want to be able to see a paywall in Facebook.’ And that is something we’re doing now”. Facebook Explores a News Subscription Product  [...]

In its drive to make Instant Articles support other major publishing formats, Facebook has launched an  an extension for the open source Software Development Kit (SDK) which is used to build Instant Articles. The new SDK will build content publishable as Google AMP and in near future it will also build content that could be published as Apple News articles. The Facebook team says, “The updated SDK transforms the markup publishers use to create Instant Articles to generate the code needed to build these other formats, removing what we’ve heard can be a resource-heavy step in publishing... [...]

Facebook, in its mission to penalize the sites with offensive and spammy ads, has started using Artificial Intelligence in the news feed. It includes posts and ads that link to sites with duplicate content and annoying ads. Jiun-Ren Lin and Shengbo Guo say, “Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers”. According to Facebook, these... [...]

TechChrunch has reported a new Facebook feature called ‘Facebook Rewards’ which provides QR Codes that help Facebook users get discounts on offline purchases. The news site has quoted a Facebook statement on this feature: “To help businesses continue to connect with customers where they are, we’re running a small test that enables people to use the Facebook app to collect and redeem rewards when they make a purchase at a participating store”. With Facebook Rewards, users, merchants and the social network can reap benefits. Facebook users can get free discounts and merchants can... [...]

Facebook has announced 8.03 billion in revenue for the first quarter of 2017. The company received 1.94 billion users per monthin this period and the company earned 7.86 billion in advertising revenue. Here are some more highlights from Facebook’s Q1 report: Facebook’s capital expenditures Q1 2017 were $1.27 billion Mobile advertising revenue represented 85% of the total advertising revenue Site’s daily active users were 1.28 billion on average for March 2017. Facebook’s Q1 2017 Report  [...]

Xiaoyin Qu, Product Manager at Facebook has announced some importanct improvements to the Rights Manager. These improvements enable Facebook video creators to control their video content on the social network. Now they can monitor, review and block their videos when it is published by someone without their permission, they can claim earnings, Qu says, “We launched Rights Manager a year ago to help rights owners manage and protect their video content at scale. Since then we’ve listened to feedback from our partners as we’ve continued to improve the tool, and we’ve consistently heard... [...]

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery. The additional information sent through... [...]

Tim Peterson says, “There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging service every month are likely unaware. That’s about to change. A year after Messenger opened up to chatbots — a year in which chatbots experienced many growing pains while 78 percent of Americans remained oblivious to their existence — the platform is making those bots easier to find and more intuitive to use. “Last year was all foundational stuff. We built all the foundations and the elements. This year is all about scale,”... [...]

Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir. Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners. In this article, I’m going to look at some of the key functionality and what it could mean for marketers. AR: The Camera Effects Platform Snapchat on steroids gives creative power to the consumer The best way to think of the Camera Effects Platform is as Snapchat... [...]